Georgia alumnus John Parker -- a “Silver Circle” Bulldog Club donor, representing a minimum commitment of $1 million over five years -- spoke with his financial advisers and took out his checkbook. He pre-paid the next five years of donations for his 16 season tickets near the 50-yard line of Sanford Stadium in Athens, Georgia. That package of seats typically costs about $15,000 a year.
Once the tax break disappears, Parker said it will hurt college athletics. The University of Georgia collects $45 million in donations, of which $32 million are tax-deductible.
“People won’t stop giving, but it will hurt,” said Parker, a Georgia native and former general counsel of bottler Coca-Cola Enterprises. “People may not give as much, or as often, and the school is losing the tax-deduction sales pitch.”