Yeah, the view here is different. Sticking with Life Wallet as an example, we have a supporter of UM who compensates players for NIL work/usage as part of promoting his business enterprise. The gator Collective is not a traditional business enterprise. From what I can see, they also often spend less earlier on and at less optimum times than Life Wallet.
That board is crying for limiting spending amounts and timing because that’s killing them. We now, also can compete with schools we previously had no shot against in the bag game, including the gator.
A lot of us also understand that these are supposed to be based on marketability as determined by what the market will pay so there’s no cap the NCAA can institute and congressional involvement would also bring in to question why the law targets one group (young athletes) differently than the rest of society. To that end - and I’ll defer to
@TheOriginalCane - given that the majority of the beneficiaries are young black men, I think that would call into question a constitutionally protected class being effectively discriminated against more than the majority - with a higher level of protections that some Supreme courts would find issue with were such a law to be passed.