I agree, and there's both a macro and a micro part of this.
On the micro level, I would point out that Beta Blake was GREAT at locking us into long-term contracts that were inflexible for adjusting to the rapidly changing world around us. ****, the one decent thing that Beta Blake did was get a "most favored nations" clause in the adidas contract, which he promptly ignored and did not ask to be enforced.
On the macro level, you have to question what was in the heads of the 15 ADs/Presidents who signed off on this. The ACC GOR is SIIIIIGGGGGNIFICANTLY longer than any other conference's GOR. My friend, you know this from your line of work, when drafting contracts and rights and whatnot, you look to "industry", you look to comparables, you look to what is reasonable in the marketplace. Who buys real estate and then says "you know what, on top of this very fair offer, I'm going to pay an extra million dollars, because I want to set a new record for the highest amount paid for a 1 bedroom efficiency"? For the ACC to go sooooooo far beyond everyone else's GORs was a collectively idiotic move that makes (and made) no sense at all.
And never forget...Beta Blake is STILL 1/15 of the ACC voting membership...