In my perspective, a lot of it has to do with the market. The U is still a relatively small, private school, with a relatively small alumni base. The great majority of our fanbase are non-alumni who heat up or cool down based on our performance. If you look at the number of UiF, FSPoo, Fi(eww) graduates in our market area, it's a significant amount. You will find a lot more lizard fans in Miami than you will find Auburn fans in Tuscaloosa, and the Herald is aware of that fact. You think the Ann Arbor paper has a Buckeye section? Yet the Herald has sections for most of the Florida schools, and sportswriters from those schools.
If I had any F's left, they could have 'em.