Beyond the initial coaching payouts and buyouts, a portion of the investment needs to go to human capital (that is not classified as "coaching"). Forget some of the bigger capital investments in buildings and such right now. We need more brain power. Training staff, data/analytics, real leadership is expensive, etc.
Listen, they restructured UHealth from a complete ****show to an org that will produce significant gains multiple years in a row. It's feasible to do the same in a narrower [athletic] model. If they're willing now because they see the potential value (beyond football success), that's the start many have prayed for. The rest is execution (no easy task, obviously).