New deal paying LESS than the old deal? TF?! That math ain’t mathing. If that’s the case, you HAVE to walk, right? What does that mean? Was PSU somehow losing money? Not selling as much merchandise?
A couple of ppl know my sources from PMs, but let me explain what gets reported:
Understand the media, particularly team media, will get spoon fed talking points. When a school has a long relationship w an apparel company, & all of a sudden they make a change that’s going to ruffle the feathers of their core fan base, it needs to be justified. We’re in the era of sensationalism vs. journalism, especially when it comes to journalistic integrity.
Nike refused to address the rumors, but made a public statement valuing their relationship w PSU & wishing them the best. This is what I know:
1. While Nike valued PSU, PSU wanted O$U and UofM treatment from ONE CFP qualification.
2. Nike’s offer was actually more than PSU’s current contract, however, PSU wanted a lot of personal things that r reserved for Nike’s elite programs. PSU was no longer considered in that designation; they were in the tier 2 category.
3. Now this one can’t be 100% substantiated, but apparently Nike x Kraft (AD for PSU) = no bueno. Nike had a very nice working relationship w Sandy Barbour, while Kraft had been associated with Adidas for a long time from his time at Indiana, Loyola (before they switched to Nike), & most recently Boston College.
Apparently, similar to Blake James, bro wanted to create a mark on PSU. The verbiage he continued to parrot was “doing what’s in the best interest of the school” (Sounds familiar?). Again, I’m not sure if this is 100% factual, just something that was floated.
4. Adidas promised PSU to be its marquee program, including helping them w NIL opportunities. Ironically they promised UTenn the same. The rumor was initially $300m for 10 yrs, but now it’s being rumored anywhere between $100 - $300m. Here’s why I find this so interesting:
When UTenn was reported to leave Nike, the media said it was a $200m contract. Again, sensationalism w zero journalistic integrity. They had to make it bigger news than what it was to sway the minds of the resistance; the actual contract? Approx. $10m/yr in cash & product, a far cry from $20m/yr. Lol.
5. What Nike was not going to do was
-Be Bullied into something the ROI didn’t justify
-Pay them more $$ than either O$U or UofM when PSU only has 2 chips in its history, w the last one coming in 1986
So now with this report, now u have PSU fans saying out of no where the same thing we said here: Nike didn’t care about them; they only care about Oregon, Ohio St, & Michigan (ironically all of their rivals), when in actuality PSU was Nike’s testing school on a lot of products, & their merch was constantly in stock.
Lastly, pls understand this is the same school that terminated its long time partnership w Coca Cola for Pepsi b/c Pepsi paid more. So they went from being associated w #1 beverage company in the world to now the #3 beverage company, & the #1 apparel company in the world to the #4 apparel company. Fans r still miffed that they switched to Pepsi & r begging to go back to Coca Cola.
I’ve also heard from a cat that freelance covers PSU via IG that Franklin is not happy, along w other athletic coaches.