Are we pretending that the legal system and contracts don't exist? Adidas knows(and if they don't, that means their legions of attorneys are all about to get disbarred), that making promises and failing to deliver can and will get them sued into oblivion. Never mind the fact that if they are taking their collegiate sponsorship arm seriously, not delivering can and will sink them long term. It doesn't make any sense from a business or legal perspective. It would completely destroy any chance Adidas has of signing ANYONE. There's a reason why Under Armour is struggling, and it's because everyone has seen that brand back out of deals due to them being undercapitalized and on the verge of collapse.
What's more plausible: Nike, a company that has consistently undervalued properties for decades, mostly due to a lack of consistent competition is starting to experience issues due to a company finally daring to challenge them? Or, Adidas, a multinational corporation with over a century of experience and a sparkling reputation with some of the most well known sports properties on the planet is running an Enron level scam? It doesn't take a genius to understand that in a collegiate athletics landscape where revenue matters more than ever before, that Nike's "Deals" aren't cutting it. Nike was able to build a huge stable of schools mostly because Adidas and other apparel manufacturers waited too long. After that, those other manufacturers took their time, failing to consistently challenge Nike allowing the swoosh to have the power of incumbency for decades on end.
I need u to start addressing me vs. ignoring my continued direct responses to u on this matter.
So let’s talk about ur point of contention; have u ever read an apparel contract? If not, why do u continue to make assumptive statements? My other ? is y do u continue to defend the same company that literally had a clause in our contract to be the highest paid ACC school, & didn’t fulfill it w/in 2 yrs? It was posted on this site during a scathing investigative report on the turmoil behind the Hecht under Blake James’ leadership.
My next ? is y do u continue to defend the same company that promoted Ward’s He1sman’s campaign, only to then flex its attention to Travis Hunter who is now an Adidas athlete?
Do u even know the history of Adidas? Do u know their foundation including y they specifically chose Jesse Owens to wear their spikes in front of Adolf Hitler for marketing purpose? Do u know what that regime thought about Black athletes & how Jesse was used to promote their brand to the German National team since they were once denied?
Historical purposes aside, every apparel contract has terms & conditions-
Example 1:
Why is Manchester United now being penalized $10m (ε) / yr from an Adidas futbol contract where its value was supposed to be close to $1b? Allow me to answer, b/c there was terms & condition language that reduced payment if ManU didn’t win or qualify for certain FIFA leagues. Do u think they (ManU) were aware of this or do u think they were enamored by the big, beautiful #’s?
Example 2:
Why was UA able to abruptly cancel UCLA & Cal’s contracts facing little financial harm while simultaneously creating financial harm to both institutions during litigations? B/c of terms & conditions loop holes. I’ve begged u, pleaded w u to stop posing ur personal opinions on THIS matter. U r, & have been out of depth on THIS matter.
When ur reserves are 4x less than ur competitor, & u have to make bold moves, that can come w big consequences/risk, u absolutely bury escape clauses in ur terms & conditions.
Do u know y Ye attempted to sue Adidas after they dropped him in 2022? B/c they were still selling his designs for profit. The problem? Ye was unaware Adidas claimed IP (intellectual property) on his designs, meaning they could sell any of his products for profit w/o his consent. Well, that’s totally different than them agreeing w him (after his Nike rant) that all of his designs would be 100% his.
Wouldn’t u know he didn’t read the fine print of the terms & conditions that stated if they (Adidas) terminated their relationship for
any reason, all properties belonged to them? So he went on a rant accusing them of profiting off his intellect by hiring his former employees w/o his consent, when in actuality he was unaware of Adidas’ IP clause, which is y their shareholders were concerned.
I’ve been in risk mgmt for over half of my life, & been acquainted w the apparel industry, directly, for 12 yrs. Legal teams r there to exploit any potential loop holes to protect the company, so these agreements are with a smile on their face, w two fingers behind their back making a cross, that includes Nike, as well. It’s just that Adidas has been habitually caught w
over promising & under delivering.