MEGA Conference Realignment and lawsuits Megathread: Stories, Tales, Lies, and Exaggerations

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US Patent & Trademark Office .... May 6, 2025 .... the Big 10 Conference received approval for the TM registration of the phrase "The Big is Getting Bigger". This is believed to be the name of their upcoming PR program to be launched with the news that the B10 conference is expanding.
 
We're about to hit 1200 pages and are still at "the tv contracts are up for renewal in a handful of years and conferences will have expansion in place at some point prior to that in order to negotiate a larger deal"

I think we could have veered a little more into false leads from questionable sources, bbq recipes, 'rasslin, but really, this has been an amazing job so far, congrats to all of us here, we should be proud.

ancient greece mac GIF by ALEX KAO


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A lot of rinse repeat as our very own Genetics like posters make posts like they are live from the B1G offices with invites on the table…

It’s fascinating.
 
I think the Big10 presidents want Miami for their research standards but network executives would prefer FSU who have numbers with their large alumni base.

FSU is trying to improve there attractiveness by focusing more on the non-revenue sports as their football team flounders.

There was, is and always will be no chance FSU ends up in the B1G -- any analysis by YouTube gurus notwithstanding.

On the other hand, what are the answers to questions that the decision-makers for the SEC, B1G and UM certainly have contemplated:

1) Would the SEC take Miami?

2) Would the B1G take Miami?

3) If offers from both P2 conferences were on the table, which would Miami choose?
 
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There was, is and always will be no chance FSU ends up in the B1G -- any analysis by YouTube gurus notwithstanding.

On the other hand, what are the answers to questions that the decision-makers for the SEC, B1G and UM certainly have contemplated:

1) Would the SEC take Miami?

2) Would the B1G take Miami?

3) If offers from both P2 conferences were on the table, which would Miami choose?


1. Highly unlikely.
2. Absolutely yes.
3. Big 10, but because the SEC may take more teams than the Big 10, it's nice to have both options.
 
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I didn’t realize the VT brass were trying to get into the AAU and thus preferred themselves academically above the SEC. Seems all the AAU hopefuls could be a whole conference themselves.


Yes, there are a number of ACC schools that would like to get into the AAU.

The primary issue usually revolves around "having a med school", since there is so much research money associated with a med school. And the AAU is all about research money.

USF got in because they've had a med school for a while. F$U got snubbed (I LOVE that phrase) because they only recently added a med school, and they sold it to the FL legislature as "we are going to have lots of small local campuses in north Florida, because we want to fill the practitioner gap", so F$U is a long way from having a top research-oriented med school. Clemson doesn't have a med school, and really needs to work a deal to acquire the USC-Greenville med campus. Virginia Tech MIGHT, surprisingly, get an AAU bid before F$U/Clemson.

Overall, the problem that many "college town" universities have in creating a med school from scratch is that it is incredibly expensive to do so in a less-populated area. Possibly even cost-prohibitive, especially if there are bigger cities in the state with a greater need for medical services.

Since we are finally getting around to discussing things I brought up years ago, the SEC would lock the Big 10 out of the southeast with a "jumbo expansion":

Miami
F$U
GaTech
Clemson
UNC
NC State
UVa
VaTech

Anything less than an 8-team SEC expansion gives the Big 10 a southeastern opening (including, possibly, Duke, whom the SEC likely would not take, though one could argue that Duke-NC State might be interchangeable to the SEC, but possibly not the NC legislature).

Outside of UNC-UVa to the SEC (likely to be the first domino) and Miami to the Big 10, the rest is wide open.

And for the long-term, in case Notre Dame doesn't join a conference in the next wave, I'd expect the long-term Big 10 plan to be "take Notre Dame whenever they are ready, and pair them with USF".
 
US Patent & Trademark Office .... May 6, 2025 .... the Big 10 Conference received approval for the TM registration of the phrase "The Big is Getting Bigger". This is believed to be the name of their upcoming PR program to be launched with the news that the B10 conference is expanding.


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Yes, there are a number of ACC schools that would like to get into the AAU.

The primary issue usually revolves around "having a med school", since there is so much research money associated with a med school. And the AAU is all about research money.

USF got in because they've had a med school for a while. F$U got snubbed (I LOVE that phrase) because they only recently added a med school, and they sold it to the FL legislature as "we are going to have lots of small local campuses in north Florida, because we want to fill the practitioner gap", so F$U is a long way from having a top research-oriented med school. Clemson doesn't have a med school, and really needs to work a deal to acquire the USC-Greenville med campus. Virginia Tech MIGHT, surprisingly, get an AAU bid before F$U/Clemson.

Overall, the problem that many "college town" universities have in creating a med school from scratch is that it is incredibly expensive to do so in a less-populated area. Possibly even cost-prohibitive, especially if there are bigger cities in the state with a greater need for medical services.

Since we are finally getting around to discussing things I brought up years ago, the SEC would lock the Big 10 out of the southeast with a "jumbo expansion":

Miami
F$U
GaTech
Clemson
UNC
NC State
UVa
VaTech

Anything less than an 8-team SEC expansion gives the Big 10 a southeastern opening (including, possibly, Duke, whom the SEC likely would not take, though one could argue that Duke-NC State might be interchangeable to the SEC, but possibly not the NC legislature).

Outside of UNC-UVa to the SEC (likely to be the first domino) and Miami to the Big 10, the rest is wide open.

And for the long-term, in case Notre Dame doesn't join a conference in the next wave, I'd expect the long-term Big 10 plan to be "take Notre Dame whenever they are ready, and pair them with USF".
Right, the lack of a med school (and law school/business school) is why I was surprised. I mean, I guess I really shouldn’t be surprised, but VT and Clemson are in the same boat, and you can’t develop these things overnight just to get into a sports conference.

And I’m a much bigger fan of that SEC proposal than I am of us going to the Big 10, and ALWAYS have been. I believe we will fill our stadium and win more games with that schedule.

Edit: I also think ND is going to hold out as long as they possibly can.
 
We're about to hit 1200 pages and are still at "the tv contracts are up for renewal in a handful of years and conferences will have expansion in place at some point prior to that in order to negotiate a larger deal"

I think we could have veered a little more into false leads from questionable sources, bbq recipes, 'rasslin, but really, this has been an amazing job so far, congrats to all of us here, we should be proud.
I’m smoking a brisket on Friday, if anyone wants to send me a new recipe to try out.
 
I’m smoking a brisket on Friday, if anyone wants to send me a new recipe to try out.

Here's what the AI robots think is good. Send pics...

These are tailored for use with pellet smokers like Traeger, Pit Boss, or Camp Chef.

1. Texas-style Smoked Brisket

Flavor Profile:
Traditional, bold beef flavor with a peppery bark.
  • Prep Time: 30 minutes
  • Smoking Time: 12–16 hours
  • Smoking Temp: 225°F (107°C)
  • Pellet Type: Oak or Hickory
Rub:
  • ½ cup coarse black pepper
  • ½ cup kosher salt
  • 1 tbsp garlic powder (optional)
Instructions:
  1. Trim excess fat, leaving ~¼ inch fat cap.
  2. Apply rub generously on all sides.
  3. Place fat-side up on smoker at 225°F.
  4. Spritz every 2 hours with water or apple cider vinegar.
  5. Wrap in butcher paper at ~165°F internal temp (stall).
  6. Continue smoking until internal temp hits 200–203°F.
  7. Rest wrapped in a cooler for 1–2 hours.
Recommended Sauce:
None needed
—Texas brisket is all about the meat. Optional: Serve with a vinegar-based sauce on the side.


2. Sweet & Smoky Kansas City Brisket

Flavor Profile:
Sweet, rich, and tangy bark with a saucy finish.
  • Prep Time: 45 minutes
  • Smoking Time: 10–14 hours
  • Smoking Temp: 225°F
  • Pellet Type: Cherry + Hickory (50/50)
Rub:
  • ¼ cup brown sugar
  • 2 tbsp smoked paprika
  • 1 tbsp garlic powder
  • 1 tbsp onion powder
  • 1 tbsp salt
  • 1 tsp black pepper
  • ½ tsp cayenne (optional)
Instructions:
  1. Rub brisket heavily with the seasoning mix.
  2. Smoke at 225°F until 165°F internal temp.
  3. Wrap in foil with a bit of apple juice.
  4. Finish until 200–203°F internal.
  5. Rest for at least 1 hour.
Recommended Sauce:
Kansas City BBQ Sauce
– Sweet, tomato-based:
  • 1 cup ketchup
  • ½ cup molasses
  • ¼ cup brown sugar
  • 2 tbsp apple cider vinegar
  • Simmer until thickened.

3. Coffee-rubbed Brisket

Flavor Profile:
Deep, earthy flavor with a spicy crust.
  • Prep Time: 30 minutes
  • Smoking Time: 10–12 hours
  • Smoking Temp: 250°F
  • Pellet Type: Mesquite or Pecan
Rub:
  • ¼ cup finely ground coffee
  • 2 tbsp brown sugar
  • 1 tbsp chili powder
  • 1 tbsp kosher salt
  • 1 tsp cumin
  • 1 tsp cayenne
Instructions:
  1. Apply the coffee rub to the brisket and let it sit overnight.
  2. Smoke at 250°F (for a stronger bark) until internal temp reaches 200°F.
  3. No wrapping required unless brisket is drying out—then wrap loosely in butcher paper.
Recommended Sauce:
Spicy Chipotle Sauce
– blend:
  • ½ cup mayo
  • 2 chipotle peppers in adobo
  • 1 tbsp lime juice
  • Salt to taste

4. Carolina Mustard Brisket

Flavor Profile:
Tangy and slightly sweet with mustard overtones.
  • Prep Time: 20 minutes
  • Smoking Time: 12 hours
  • Smoking Temp: 225°F
  • Pellet Type: Apple + Oak
Rub:
  • ¼ cup yellow mustard (as binder)
  • 2 tbsp brown sugar
  • 1 tbsp paprika
  • 1 tbsp salt
  • 1 tbsp black pepper
  • 1 tsp garlic powder
Instructions:
  1. Slather brisket with yellow mustard, then apply rub.
  2. Smoke at 225°F.
  3. Wrap at 165°F internal and finish at 200°F.
  4. Rest before slicing.
Recommended Sauce:
Carolina Gold Mustard Sauce
:
  • ¾ cup yellow mustard
  • ¼ cup honey
  • ¼ cup apple cider vinegar
  • 1 tbsp ketchup
  • Dash of hot sauce
  • Simmer 5 minutes
5. Asian-inspired Brisket

Flavor Profile:
Umami-rich with soy, ginger, and sweet heat.
  • Prep Time: 1 hour (includes marinade)
  • Smoking Time: 10–12 hours
  • Smoking Temp: 250°F
  • Pellet Type: Maple or Cherry
Marinade (overnight):
  • ½ cup soy sauce
  • ¼ cup hoisin sauce
  • 2 tbsp honey
  • 1 tbsp rice vinegar
  • 1 tsp ground ginger
  • 3 garlic cloves, minced
Instructions:
  1. Marinate brisket overnight.
  2. Pat dry, then apply light rub of brown sugar and 5-spice.
  3. Smoke at 250°F, wrap at 160–165°F.
  4. Finish at 200°F internal.
Recommended Sauce:
Asian Glaze:

  • ¼ cup soy sauce
  • 2 tbsp brown sugar
  • 1 tbsp sesame oil
  • 1 tsp chili paste
  • 1 tsp cornstarch + water to thicken
 
1. Highly unlikely.
2. Absolutely yes.
3. Big 10, but because the SEC may take more teams than the Big 10, it's nice to have both options.
Yes, there are a number of ACC schools that would like to get into the AAU.

The primary issue usually revolves around "having a med school", since there is so much research money associated with a med school. And the AAU is all about research money.

USF got in because they've had a med school for a while. F$U got snubbed (I LOVE that phrase) because they only recently added a med school, and they sold it to the FL legislature as "we are going to have lots of small local campuses in north Florida, because we want to fill the practitioner gap", so F$U is a long way from having a top research-oriented med school. Clemson doesn't have a med school, and really needs to work a deal to acquire the USC-Greenville med campus. Virginia Tech MIGHT, surprisingly, get an AAU bid before F$U/Clemson.

Overall, the problem that many "college town" universities have in creating a med school from scratch is that it is incredibly expensive to do so in a less-populated area. Possibly even cost-prohibitive, especially if there are bigger cities in the state with a greater need for medical services.

Since we are finally getting around to discussing things I brought up years ago, the SEC would lock the Big 10 out of the southeast with a "jumbo expansion":

Miami
F$U
GaTech
Clemson
UNC
NC State
UVa
VaTech


Anything less than an 8-team SEC expansion gives the Big 10 a southeastern opening (including, possibly, Duke, whom the SEC likely would not take, though one could argue that Duke-NC State might be interchangeable to the SEC, but possibly not the NC legislature).

Outside of UNC-UVa to the SEC (likely to be the first domino) and Miami to the Big 10, the rest is wide open.

And for the long-term, in case Notre Dame doesn't join a conference in the next wave, I'd expect the long-term Big 10 plan to be "take Notre Dame whenever they are ready, and pair them with USF".
Great posts tOCC.

I've been on the ACC to SEC mass migration train for a couple years now.

My 2 cents on repeat:

1. The eight schools you mentioned (bold-faced above) are no doubt on Sankey's radar -- and I think it's very telling that even with the repeated UNC+UVA and FSU+Clemson speculation, we haven't heard a peep out of NC State and VA Tech. Not even after the dueling lawsuits were shelved in March and the clock officially begin ticking toward the demise of the ACC as we know it. Do folks not think there wouldn't already be ****-raising in the North Carolina/Virginia legislatures and governor's offices if the NCSU and VT leadership knew or believed their insitutions were about to be left behind while their arch-rivals left for a promotion to the top tier of College Sports? The Wolfpack and Hokies attract a different but sizable demographic than the Heels and Hoos. Those are two large (and growing) states — and Sankey isn't gonna settle for just part of the pie while dealing with a major political headache.

2. The Miami-Duke-Georgia Tech conundrum is an interesting one for the SEC.

The pluses for each:
  • Canes have a great market, a national brand and a sky-high ceiling bolstered by a renewed commitment to football.
  • GT has very good academics, an easily accessible Ground Zero location for an expanded SEC while providing a second presence in Georgia (a la VT, NCSU, Clemson and FSU)
  • Duke is an Ivy League quality institution with hands-down the best basketball brand in the country.
The negatives for each:
  • Duke has half-assed it in football for many years. But spending $8M on a 2-year NIL deal for Darien Mensah when the Devils already had a very serviceable QB in Maalik Murphy suggests the Devils -- even with their tiny fanbase in football -- are willing to do whatever it takes not get left out of the SEC/B1G takeover.
  • GT is 19 games over .500 in the ACC since the turn of the century (+31 if one sets aside the Geoff Collins debacle from 2019-22), which isn't spectacular but is certainly better than I would've anticipated and indicates the Jackets wouldn't necessarily be locked in as a bottom-feeder free-loader.
  • We all are aware of UM's negatives ... feel free to hash them out (or not) 😐
There is, imo, also one (very) important distinction between Miami and the other two candidates:

It's doubtful UNC and NC State would be opposed to Duke also joining the SEC (knowing full well the Devils could act upon a B1G invite instead).

Same goes for Georgia wrt Georgia Tech. "We already play Tech, that would make it a conference game while opening up our non-conference schedule and, oh yeah, they're not a threat in football -- which is the only sport we care about."

Now do the same equation as it pertains to UF and FSU. Does anyone here think those two would be supportive or even neutral when it comes to adding Miami and a third Florida school to the SEC? :rolleyes: ...What about Bama and UGA? Think there'd be a "yes" vote for the Canes from either of those two SEC heavyweights? Me, either.

I do think the SEC will end up bringing in a 9th school as a defacto replacement for Mizzou (B1G), but as mentioned here before I don't think it'll be an ACC member.

I believe it'll be WVU from the Big 12 for a combination of political reasons and quid pro quo.

Mountaineer alum and retired U.S. senator Joe Manchin has low-key played a major role in helping grease the skids in DC for congressional action to help meet the objectives of Sankey and his fellow power conference commissioners. And who's been in the spotlight recently dealing with Trump and others in Washington trying to set the table for favorable legislation? Nick Saban, a fellow West Virginian and Manchin's best friend since childhood.

Add WVU along with the NC and VA schools and that would put the SEC in 13 states to go along with roughly 16-17 states for the B1G, which provides the two most powerful conferences a tremendous amount of clout in the Senate
 
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Upon ACC dissolution (best guess = Summer of 2027), Canes end up:

1. B1G: 80% (FOX and Petitti jam this one through in tandem with the Big Ten's "White Whale" in South Bend, Ind.)
2. SEC: 10% (probably too high, but I'm holding out hope regardless)
3. Big XII: 10% (Ohio State, Michigan, Penn State self-servingly raise objections with the Big Ten office over UM's cultural fit, sketchy past, Xavier Lucas matter, etc., etc, etc.)
 
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Where is the motivation for B1G and SEC to add more teams? I’m a little skeptical the new tv deals will not only pay more per team, but also have a set-aside if they add more teams. I’m just making up numbers here, but say each team in SEC gets $75 mil from tv deals. And the new tv deals gives them either $100 million each if they don’t expand vs $90 million if they do expand by 1 or 2 teams. Which way do you see the conferences going?

Then you throw in the fact that the P2 control playoffs as is. Why would they want to completely eliminate the little kids from the table and force them to add teams that would eventually create diminishing returns as well as new startup costs to replace the NCAA governing body. I think the P2 is completely find letting the smaller conferences stay in business as long as they cede decision making.

I was once hopeful, but now I’m doubting the path forward. Best case scenario is that B1G adds 2 teams but that’s it. Hopefully this works out for us. Fwiw, I don’t know if I see the SEC adding teams period unless the P2 decide to break off completely.

I do see the B1G and SEC putting together a scheduling agreement that will essentially monopolize the at large berths to be split between them (you already see the preseason rankings giving them huge head start).
 
I believe it'll be WVU from the Big 12 for a combination of political reasons and quid pro quo.

Mountaineer alum and retired U.S. senator Joe Manchin has low-key played a major role in helping grease the skids in DC for congressional action to help meet the objectives of Sankey and his fellow power conference commissioners. And who's been in the spotlight recently dealing with Trump and others in Washington trying to set the table for favorable legislation? Nick Saban, a fellow West Virginian and Manchin's best friend since childhood.

Add WVU along with the NC and VA schools and that would put the SEC in 13 states to go along with roughly 16-17 states for the B1G, which provides the two most powerful conferences a tremendous amount of clout in the Senate


To follow-up on the WVU stuff. When I worked at NASCAR, one of my co-workers had previously worked for the WVU AD when they were being "considered" for SEC expansion (this was the 2012 expansion that brought aTm and Mizzou). She was ADAMANT that WVU had made a fantastic presentation (this was the Oliver Luck era), and that the only reason they lost out was that Missouri was a bigger state than West Virginia.

So, yes, WVU finished 3rd in the 2012 SEC expansion, and though they were never considered in the 2024 expansion, they are a "free-floater" that would easily fill in a spot if the SEC had an odd number of teams (same as USF could fill in for the Big 10).

I know the ostriches on the board don't want to hear this, but North Carolina and Virginia are the last 2 stars on the Confederate battle flag that are not currently represented in the SEC. That will soon change, and "the south will rise again" (if you actually believe that bullcrap).

Big 10 needs to get into the southeast, and fast. They can't afford to "only" take SEC leftovers. The Big 10 has to at least nab a couple of schools that the SEC could conceivably take as well.
 
Where is the motivation for B1G and SEC to add more teams? I’m a little skeptical the new tv deals will not only pay more per team, but also have a set-aside if they add more teams. I’m just making up numbers here, but say each team in SEC gets $75 mil from tv deals. And the new tv deals gives them either $100 million each if they don’t expand vs $90 million if they do expand by 1 or 2 teams. Which way do you see the conferences going?

Then you throw in the fact that the P2 control playoffs as is. Why would they want to completely eliminate the little kids from the table and force them to add teams that would eventually create diminishing returns as well as new startup costs to replace the NCAA governing body. I think the P2 is completely find letting the smaller conferences stay in business as long as they cede decision making.

I was once hopeful, but now I’m doubting the path forward. Best case scenario is that B1G adds 2 teams but that’s it. Hopefully this works out for us. Fwiw, I don’t know if I see the SEC adding teams period unless the P2 decide to break off completely.

I do see the B1G and SEC putting together a scheduling agreement that will essentially monopolize the at large berths to be split between them (you already see the preseason rankings giving them huge head start).


Don't "just make up numbers here".

There's always going to be a difference between the 2-dimensional thinkers and the 3-D chess players, as far as conceptualizing the multiple reasons why the P2 need a few more teams to lock up certain regional markets and eliminate any meaningful competition for the highest network payouts and the best time slots (not to mention playoff spots).

Sadly, many fans have swallowed the rat poison of "we will only expand if we can deliver more money to everyone" by doing a linear calculation and concluding that "no team other than Notre Dame" can possibly deliver enough revenue to enrich the existing SEC and Big 10 members.

But that's just wrong.

If you can't see why it benefits the SEC/Big 10 to eliminate all meaningful competition and have a stranglehold on the networks, time slots, and playoff positions, then I can't help you. This isn't 2005 any longer. Conferences no longer add Rutgers and Maryland because they mistakenly assume those schools will deliver the NYC and DC television markets.

The reality of what is happening is more complex. And yet it still goes back to something very simple. A powerful duopoly will be running things shortly.
 
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