pubmedu
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"Levi's Unbuttoned: The Woke Mob Took My Job But Gave Me My Voice," that "woke capitalism" is simply "corporate America's attempt to profit off Millennial and Gen Z activism," and spells out why.
In an excerpt published in the New York Post, Sey says many executives "want to distance themselves from the greedy image of past business leaders" by taking on causes to help society or the planet.
"Corporate leaders want us to believe they are do-gooders, not money-grubbers," she writes. "They'll get rich, too, but they don't want you to think that is their mission." Instead, she says, "business executives would have us believe that they are our saviors," pointing to the efforts of high-profile billionaires.
"Most CEOs lack the moral courage to hold their ground," Sey wrote. "Because they know, deep down, that they aren’t do-gooders, and they don’t want that curtain lifted."
Former Levi's exec says 'woke capitalism' has taken over corporate boardrooms
Former Levi's brand president Jennifer Sey has written a book condemning "woke capitalism," and says most CEOs are "frauds" that lack "moral courage."