Brother, here’s where you’re wrong. And I don’t mean this in the CIS snarky way, just the … it’s not that way way.
1. Athletic departments are run by donations/revenues. That’s one of the things that drives Clemson, UGA, et.al.; … Clemson’s revenues are nearly twice Miami’s iirc.
but your point that it’s a big deal is valid.
The deal has three components: cash going to Miami each year, an allotment of merchandise for the school's athletic programs and a marketing agreement. Other elements may still be incorporated into the partnership, which the school said would run through June 30, 2027.