- Joined
- Apr 10, 2017
- Messages
- 2,093
Ok guys. The drama continued, but a solution has been nearly locked down.
The spot I had zoned out for this is still open, and I told them weeks ago when I got the quote the goal was to bring awareness to the poor state of the football program. All good.
Shot them over the final design the morning ahead of the meeting. Sales guy who’s been my point of contact says all good, gets final details to prep paperwork for me to sign. Pumped I have all the cash upfront rather than credit.
Design gets passed up the totem pole, less than an hour before the meeting I get a call. Management has reservations about the messaging and does not want to put it up because it’s too aggressive. UM is one of their biggest clients (maybe the biggest) and they don’t want to risk alienating them. The only way they'll consider it is if we remove “fire blow James” and replace it with something more “positive”. Their words not mine.
So obviously this was a very disappointing pickle. My first course of action was to hit up every other billboard company with the messaging and see if there’s anything with the price that we can get at this point. Any location with current messaging is better than watered down bull**** out of fear of UM.
And Ive put a hold on one and just need to work out details. It’s a digital billboard next to the airport, run by a large national company that couldn’t care less about running controversial negative advertising that could upset someone locally. They will be more than fine.
It’s not what we wanted, but time is of the essence and it was the only other spot in our price point I could find within Miami proper. It will likely end up being a little cheaper than the original location as well, which means I’ll take any surplus and allocate it for a prob much needed banner to open the season with.
Go Canes
The spot I had zoned out for this is still open, and I told them weeks ago when I got the quote the goal was to bring awareness to the poor state of the football program. All good.
Shot them over the final design the morning ahead of the meeting. Sales guy who’s been my point of contact says all good, gets final details to prep paperwork for me to sign. Pumped I have all the cash upfront rather than credit.
Design gets passed up the totem pole, less than an hour before the meeting I get a call. Management has reservations about the messaging and does not want to put it up because it’s too aggressive. UM is one of their biggest clients (maybe the biggest) and they don’t want to risk alienating them. The only way they'll consider it is if we remove “fire blow James” and replace it with something more “positive”. Their words not mine.
So obviously this was a very disappointing pickle. My first course of action was to hit up every other billboard company with the messaging and see if there’s anything with the price that we can get at this point. Any location with current messaging is better than watered down bull**** out of fear of UM.
And Ive put a hold on one and just need to work out details. It’s a digital billboard next to the airport, run by a large national company that couldn’t care less about running controversial negative advertising that could upset someone locally. They will be more than fine.
It’s not what we wanted, but time is of the essence and it was the only other spot in our price point I could find within Miami proper. It will likely end up being a little cheaper than the original location as well, which means I’ll take any surplus and allocate it for a prob much needed banner to open the season with.
Go Canes
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