Got to do it all. Find the best young talent and offer based upon early evals and development projections. Monitor kids with the right traits who haven’t popped yet with un-commitable offers or lower NIL. If the former peak and flatline, get outrecruited or sit down for the hard conversation. If the latter bust out, up the attention and NIL and make them flip candidates.
Meanwhile, always maintain contact with guys on your board who have committed elsewhere and you still want. Because in today’s college football, a James Franklin can be a semifinalist one season and fired the next.
Finally, track the best performers in college and keep tabs with their NIL agents and circle so you can act when they hit the portal looking to trade up.
Kitchen sink recruiting.