Right. What I’m saying is the school cannot dictate who he does a NIL deal with or doesn’t. The school can’t manipulate who he does or doesn’t sign an NIL deal with. He couldn’t sign a rev share deal to profit off of his NIL generated by Miami in this case.
Mensah could independently seek out an NIL deal with say Coca-Cola. Duke can’t swoop in and cancel the deal. Duke owns his ACC, TV rights. It’s why you have pro athletes who are in leagues sponsored by Nike, and they have Adidas deals. Like the Timberwolves own Anthony Edwards rights for NBA and Timberwolves promotions. But he can make his own deals independently from that. Hence why he’s an Adidas athlete in a league sponsored by Nike. If Duke tries to make that their argument it’s doa the minute it gets to court.