Lol. Not the sneaker or apparel business!
Lol; I figured that, but I was curious if u were in marketing, risk management, client success, or along those lines.
So let me explain how this all works:
It’s not remotely up for discussion that Nike is the most powerful apparel brand both in market share and popularity. Someone thought I was being hyperbolic when I said Nike’s worst year is Adidas, Puma, Under Armour best year…combined.
Part of the reason Nike has been so successful is due to its tech. Some ppl will see just a jersey, but there’s proprietary details in those jerseys that make them stand above the rest regarding performance, & a lot of equipment managers on these stadium tour shows have gone into great detail about this.
Adidas has come along ways, and credit is due (that’s what happens when u buy-out former Nike designers); however, their perception is still a 2nd tier brand for American sports. Their bread & butter is European Futbol, & fashion.
There’s been a lot of bad info put out by various posters in several threads, so I’ll just cut to the chase:
Nike was not perfect w us as far as designs, but they hit more than they missed. The notion of being treated bad is a justification for the move to Adidas. Here’s the thing, these companies actually do brainstorm. Each school has a rep, some of these reps are handling more than one school, but bigger programs have a dedicated team.
That team is the liaison between the AD to the brand. Nike wanted Miami to be their Oregon of the South, which is y no other university outside of NikeU had more uniform options than us. Think of MLB or the NBA & their City Connects; the NBA & MLB r making good $$, & even though I have hated many of these City Connects designs, teams go w it b/c it’s more merchandizing options. There’s still a caveat:
We gave them full leeway to get creative w us; meanwhile a Bama & PSU said “no, we want to keep it traditional.” A brand may come up w an idea, but that doesn’t mean a school has to accept it.
Furthermore, the real reason y most ppl prefer Nike gear over Adidas in athletics is b/c it’s readily available & it’s of higher in quality, particularly the fan jerseys. Also, the shoes provided in school color ways in classic or new silhouettes is far superior.
Perception is reality, & right now Nike continues to dominate championships at the collegiate & professional levels. Nike is synonymous w/ winning. For every Tristen Keys, JJ Smith that r signing w Adidas, there’s…let’s just say lot r w Jordan Brand or Nike. BTW, this concept is not unique to us; UTenn fans have arguing for and against Nike/Adidas, too. It’s part of being human & a fan.
