Please give me an example of a plan to fix the specific problem of not selling enough tickets. That's a pretty straightforward request.
If my business had a sales problem, we would do things like hire more sales people, fire current sales people, change our commission structure, target new customer segments, run some promotions, increase our marketing spend, divert our marketing spend to different channels, invest in partnerships, and in the long-run, build new products or features.
I'm sure Miami is doing most of those things, but you would never know it from the outside-in. It happens behind the scenes. So I don't know how anyone here can claim there is or isn't a plan.
Plus, that stuff doesn't always work, particularly in sports, when the most important variable is on-field success. You can nibble around the edges, but unless the team is performing at a high level, that stadium won't be full.
You have got to be kidding, right? I have been providing ideas and plans for years, including Post #42 ON THIS THREAD.
I don't give a rat's **** what "your business" does to increase sales, nor your "sureness" (which is actually an assumption) that "Miami is doing most of those things". They are not.
The reality is that our product (UM football) is not something where you can just "hire more sales people" or "fire current sales people" or "change your commission structure". The truth is that Beta Blake has hired a bunch of sycophants in the Ticket Office who prefer to waste your telephone time by telling you how "Blake invented the Green Lot" or "taking credit for Hard Rock renovation dollars as UM expenditures", rather than to engage with our fanbase, listen to our concerns, and tailor the solutions to what we ask for.
Here's a simple question (not for you, since you are some sort of Sales genius), but for all of the other Season Ticketholders out there...does someone from the UM Ticket Office contact you, ask you about your experiences, or conduct a survey about what kinds of changes you would like to see? Because I could understand it if they didn't do that EVERY year (they should), but I can't recall ever being contacted over the past 10 years, either by phone, mail, or e-mail.
Here's the reality, I worked for a major sports entity for six years, and I can ABSOLUTELY tell you that we were constantly innovating to find new and impactful fan experiences that would drive ticket sales higher, even during a recession. It had NOTHING to do with hiring/firing sales people or changing their commissions. If you find a reason to inspire people to come to your event, you will sell more tickets, regardless of how many sales people you have or their commission structure.
Look, I know you're such a Sales genius that you are going to pontificate to all of us about how "the plan" is "happening behind the scenes", but it's really not. I am an alum and a Hurricane Club member and a season ticketholder, and I read all the e-mails. I got more e-mails trying to sell me a "Swag Bag" for the game in Atlanta than I have received describing ANY improvements to the 2021 UM Gameday Experience. Unless you count the "F**k you, we're moving the Green Lot across the street" e-mail, which was certainly NOT a gameday improvement.
Beta Blake does not have a plan, and has not had a plan for nearly ten years. I realize winning more games would help, but until he hires a great coach to lead us out of the darkness, BETA BLAKE HAS TO DO MORE TO PUT MORE PEOPLE IN THE STANDS. "Maximizing revenue" by charging more and more money for tickets and parking is NOT the answer. Until we have a football product that people will pay premium prices to watch, you have to take the short term hit (cheaper prices) to build a future fanbase.
Beta Blake is not going to fire any "sales people", those drones are loyal lapdogs for him.
