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- Dec 22, 2011
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The Cheez-It Bowl is now the Pop-Tarts bowl, and college football fans want to see a Pop-Tart bath
RIP to the Cheez-It Bowl and its Cheez-It rooms and its Cheez-It bath, which we love so much. The bowl game between an ACC team and a Big 12 squad will still be around. But the name sponsor now belongs to ... Pop-Tarts! The Pop-Tarts Bowl! Rolls righ
ftw.usatoday.com