This will be an arms race of the likes that few can imagine.
Tennessee announce 10% talent fee?
Alabama and Georgia announce 40% victory fees in response. And their fans will pay it.
The University of Texas will counter with a 70% sovereign fee in response. And their fans will pay it.
And so on.
Soon the $15M NIL figure for a team will seem laughably small. Make it $75 or $85M, per year. Perhaps more.
So you say, fine, I won't go. I'll just watch online or on television.
Then in the SEC's next contract negotiation, a 35% NIL viewership privilege fee will be negotiated on top of the normal increase. The Big Ten will counter with a similar fee, and those costs will then be passed on to the consumer by streamers and cable providers.
Eventually a select number of college football teams will have salaries equivalent to NFL franchises. Meanwhile normal students will be in ever increasing debt while their schools pour unbelievable resources to field a program with the expense of the Miami Dolphins or New England Patriots.