Based on what I read the ACC does pay out the $4M directly to the participating school in the CFP. $4M for making CFP, $4M for Quarterfinal, $6M for Semis, $6M for Championship appearance. It actually appears to be the clear best payout of any conference tbh. Think SEC pays $3M and B1G doesn't even award any bonus... but maybe that's changed.
Also each team gets $3M to cover expenses PER ROUND.
Then The Conference ALSO receives a $300k per team that meets APR and participates in a postseason game.
The conference itself already receives $5M per school for the CFP contract as a whole, and that is increasing to $13M/school in 2026.
And last year teams that reached a bowl game got a $1.8M distribution, teams that finished ranked in top 25 got an additional $1.8M... (and then the Basketball tourney pays $350k/$60k for each Tourney game played mens/women).
SO in total we should be getting $7.6M for participating in the CFP from the ACC. Then I think we get $3M for expenses tacked on too, so $10.6M in bonus basically.