Andy Reid is another who openly treats his offense like a lab! They are creative from THE TOP DOWN! He has a session in practice where he lets his players suggest plays and they work on them! That is what I mean when I say it has to be built into the DNA of the organization. It has to literally be the fabric of "the CULTURE"
I have an article from yearsssssss ago (looked it up, 2013-17!!!!!!!, A DECADE AGOI!!!) where it talked about Reid hiring Brad Childress (former NFL HC of Vikings) to basically be a college/high school spread analyst. He had Brad hunting down the best plays in the lower levels and bringing the concepts to him! We have NOTHING like that here, lol.. Its not part of our culture..
Brad Childress met with new Kansas City Chiefs coach Andy Reid in early January. Three months later, Childress has landed a job with the title of "spread game analyst/special projects."
www.nfl.com
By embracing the college game, Andy Reid led the Chiefs to an AFC West title
www.theringer.com