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That's quite literally within the exact target share the TE's were already getting.If he shows the ability to get open, then I think you targeted him 3 to 4 times and if he pops or one of those attempts, then I believe it really opened up the playbook because tight ends occupied linebackers
I think people got confused in thinking that TE's were being under utilized, when in reality Lofton & Bauman just weren't that good & didn't capitalize off their opportunities.
But 3-4 targets per game isn't an increase in target share, they were already getting that.