that makes sense. still feels like there are a few obstacles for lifewallet to overcome: 1) differentiating lifewallet from any other patient/health advocacy app or program that is out there; 2) overcoming objections from potential customers who are hesitant to share/release private health information (which could be for myriad reasons); 3) bridging the gap between the tool (smartphone app) and the tool's target demographic (elderly / less likely to be tech savvy).
not to say the company can't be worth billions, but i'm not understanding the inherent value; for comparison's sake, Health Advocate (started by former Aetna execs) was purchased for about $700 million about 18 months ago.