The administration was prepared to take monetary action, and they did, when Richt came on board. Maybe in the past, they wouldn't have seen enough evidence to give Mario what he needs, but not only is he doing great right now, Oregon looks like they're going to be running the Pac for at least another year or two.
Point is, I think they would adjust their behavior like they did when Richt came, if they believed they were getting a coach that would raise the level of the profile and recognition for the school.