- Joined
- Feb 3, 2018
- Messages
- 23,704
I was just reading about USC's plan for NIL opportunities, etc. They are making it part of their recruiting campaign as they move into future classes. I thought it was pretty interesting:
"USC’s athletic department announced a partnership with J1S to create BLVD Studios. In layman’s terms: USC’s athletic department unveiled their vision and creative approach to the upcoming Name, Image, and Likeness Era. BLVD Studios will function as an in-house media/PR “lab” that will aim to meet the future NIL needs of a USC football player. The intent is to help to cultivate and promote a Trojans’ brand and marketing opportunities, but also serve as a massive recruiting tool in the future.
So what exactly could this look like? Over time, USC could track social media data and show future recruits what the average Trojan football player has earned off of sponsored posts, how many followers he has gained since signing, etc. The school could even create an analytics platform that would aim to help USC's players “leverage their brands and maximize their market value.”
In addition, BLVD Studios could produce campaigns to promote brands and messaging. Instead of 2016’s last-minute attempt to get Adoree’ Jackson’s name into the Heisman conversation, the in-house team could create a full Heisman marketing campaign for a future Trojan - a counter to the lackluster conference the team finds itself in."
This is going to become a new kind of arms race between schools. I wonder what planning , if any, has been done by the Canes athletic department.
"USC’s athletic department announced a partnership with J1S to create BLVD Studios. In layman’s terms: USC’s athletic department unveiled their vision and creative approach to the upcoming Name, Image, and Likeness Era. BLVD Studios will function as an in-house media/PR “lab” that will aim to meet the future NIL needs of a USC football player. The intent is to help to cultivate and promote a Trojans’ brand and marketing opportunities, but also serve as a massive recruiting tool in the future.
So what exactly could this look like? Over time, USC could track social media data and show future recruits what the average Trojan football player has earned off of sponsored posts, how many followers he has gained since signing, etc. The school could even create an analytics platform that would aim to help USC's players “leverage their brands and maximize their market value.”
In addition, BLVD Studios could produce campaigns to promote brands and messaging. Instead of 2016’s last-minute attempt to get Adoree’ Jackson’s name into the Heisman conversation, the in-house team could create a full Heisman marketing campaign for a future Trojan - a counter to the lackluster conference the team finds itself in."
This is going to become a new kind of arms race between schools. I wonder what planning , if any, has been done by the Canes athletic department.
