Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

At first I thought it was cool and unique but after game 2 it ****ed me off

After minute 2, it ****ed me off...

 

**** when did this news break, I'm 23 pages behind??!! For the finance gurus - I thought Nike was struggling. Miami merch sales about to give them such a financial boost?

 

Just curious, what are the figures for deals of other blue bloods?

 

 

We never weren’t cool cuz… go ‘Canes!

 

**** when did this news break, I'm 23 pages behind??!! For the finance gurus - I thought Nike was struggling. Miami merch sales about to give them such a financial boost?

They're looking for new, popular sources of income (i.e. us, Caitlin Clark shoes drop next month).

 

They're looking for new, popular sources of income (i.e. us, Caitlin Clark shoes drop next month).

They really did themselves in. Missed the cushy running shoe market and decided they didn't need shelf space. Hope this helps them.

 

Coming in to say how glad I am that I did not get rid of any of my Nike Canes gear.

 

Confirmed!!

2026:

View attachment 373079

2025:

View attachment 373080

2023:

View attachment 373081

2021: (No Jersey)

View attachment 373082

Post in thread 'Canes vs. UVA'
https://www.canesinsight.com/threads/canes-vs-uva.171862/post-5394244

I was told this was cribby

 

We’s going home!!!!!

 

I was told this was cribby

View attachment 373091

Cribby is like the many face God in GOT but Alachuan

 

Let’s be rationale about this, unlike my previous post on the matter.

PROS -
- Nostalgia
- Shorter name
- Zo approves

CONS -
- Quality of product
- Quality of design
- Quality of company
- The future
- Zo approves

 

View attachment 373087

LMAO. Our press on jersey era where it looked like our equipment staff was busy ironing on the numbers and letters right before kick off.

NEVER FORGET

 

Finally will be able to wear Cane jerseys from this decade!
That actually fit!

 

I have mixed feelings: Nike abandoned us when we were at our worst (after issuing AWFUL jerseys in 2014), while the Adidas contract helped facilitate our return to greatness - and our return to modern-cut but traditional unis which I really like.

 

I have mixed feelings: Nike abandoned us when we were at our worst (after issuing AWFUL jerseys in 2014), while the Adidas contract helped facilitate our return to greatness - and our return to modern-cut but traditional unis which I really like.

Allow $200m to sooth your soul, friend.

 

You ****wagons remember the jersey font when the new uniforms dropped in 2015. Mother of **** dude.

I don't know what was worse - that or are unis made from literal trash for the LSU game.

 

Allow $200m to sooth your soul, friend.

 

Seems plausible.

Our uniforms will change "because Nike stock price".

Sure. Just type that bull**** and hit "Post reply"...

Nike's stock is down 80% because it's a clown show of a company. They WILL **** up the unis. You wanna know how I know? Because I have a memory longer that that of a knat. Did you enjoy having unis identical to Utah State's? How about App State?

 

Any word on whether we'll be jordan brand?