Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

in fairness, our on field product deserved to be treated like a red headed step child waiting to step dad to get home from the local bar

That's unfair to the drunk stepdad's of the world.

 

SHUT UP

WE NEVER HAD THE BEST DEAL

WE CAME OUT IN FEATHERS AND HAD LOUISVILLE GETTING PAYED MORE THAN US WITHIN 24 MONTHS

WE BACK NOW

YOU PUNK COME SEE ME

I’m convinced a lot of our fans are illiterate. If you actually read anything on the previous deal, it was obvious thst Adidas was upping our cash and merch by a significant amount. In some estimates it was almost double what Nike offered.

Nike, nor Adidas can force any school to do anything. If a school(or a coach) doesn’t want their teams to wear certain things, they can easily say no. In most cases, the apparel you see on the field was signed off on by the University, with heavy input during the design process. Mark Richt didn’t like the feather unis, he wanted a traditional template and that was EXACTLY what Adidas provided. If Mario wants that same look, Nike will provide it.

 

Nike put Miami in some terrible uniforms at the end. Hopefully there is oversight into what is approved. Keep it clean and simple.

 

 

Adidas blew this. Miami alone > Tennessee & PennSt

 

You can thank Mark Richt, not Adidas, for the current jerseys we wear.

Pretty weird that Nike never managed to put Alabama, OSU, Florida, LSU, etc. in such ugly garbage....

Yep.

2016 was supposed to be another "feathers" jersey year. We wore the feathers for every game...until we played F$U in a "throwback" jersey.

The throwback was scheduled to last for ONE game until Richt made it our new official jersey.

 

Bring back the clam!!!

 

Hope Nike survives 10 years....

They just need one Sydney Sweeney ad

 

Adidas blew this. Miami alone > Tennessee & PennSt

Especially when we bring back #6 this season!

 

Yep.

2016 was supposed to be another "feathers" jersey year. We wore the feathers for every game...until we played F$U in a "throwback" jersey.

The throwback was scheduled to last for ONE game until Richt made it our new official jersey.

And now we have a head coach who by all accounts favors the old school look and who didn't even want to wear black alternates.

Yet people think we are doomed to becoming Oregon or bringing back the Clam

 

This sucks.

Worst uniforms of my lifetime on tap.

Mali, Nick, Amir all slighted.

Adidas even matched the offer.

Unreal.

I know you are joking, but I doubt Adidas matched. Had Adidas truly matched, it’s unlikely Miami wound have moved. People forget that most schools don’t change suppliers unless there’s a huge financial incentive to do so.

 

I KEPT NAMES OF EVERYONE ON THIS SITE THAT DEFENDED ADIDAS FOR 12 YEARS

 

the current unis were bc richt was like get this flower bull**** out of here. they were supposed to be one game throwbacks that richt kept permanently.

I remember, and thank God he did, but he was right. The feathers were nonsense and what we have today is because of him

 

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PLEASE BRING BACK THE PIPE

The "Sebastian" logo was designed and owned by John Routh, who was Sebastian/Miami Maniac during the 1980s and 1990s.

He is the one who got rid of the pipe.

Talk to him.

 

@Rellyrell holy ****, finally!!!!!!

 

It's also Nike needing to make a big splash. I knew this would happen. Nike is not doing well at all and the focus for the recovery is athletics. Great timing for both Nike and Miami

Soooooo...it's NOT about stock price?



It's all good, I love ya, man!

I'm just sooooo happy right now!

I told you Nike must be the play. I just hope they don't do anything stupid with the uniform design

 

LET’S GO

 

What’s record setting about it ? Didn’t pedo st sign a 300 million dollar deal?

Me and @Rellyrell have been telling people FOR YEARS not to read and/or fall for the "total advertised price" of the contracts.

Don't believe the hype.

 

Any concern with Mali - Lennear- Amir being Adidas contracts?

 

Ask Kobe Bryant.

Right, let me text him real quick.