@mojoxd
I figured I would reply to both, as I try to bring or shed news on this.
This move is more Adidas x Miami (City) vs. Adidas x Miami (University). Adidasā biggest brand endorsers are now located here: Beckham & Messi. The owners of Inter are The Masā Brothers, who are in bed w/ one of our biggest boosters & alum Jorge Mas.
Adidas is trying to leverage as much revenue from the Messi signing, & have been making a push all around So. Fla. So yes, Miami Hurricanes merch will be made available, obviously, but the real end game Messi.
Adidas have lost major ground in the U.S market (which is y their prices have slipped), but in the futbol market, theyāve caught fire. Also, selling off Yeezy inventory have helped a ton, although itās projected theyāll see a 9 figure operation loss this year (but, a better improvement from the close to 10 figure operating loss)
Hereās the issues, however:
1. If the mega-thread on conference is any indication, then apparently (per sources here on CIS), Dan is nothing more than a figure head vs. an active AD. Danās relationship w/ Nike can be top notch (& it is since thatās the only sponsors heās dealt w/ in his position as both Assistant AD & AD (LSU, GT <Footwear>, Clemson), but if Julio & his cronies r really the one making decisions, then thatās a totally different conversation.
2. Will leadership look at the bigger picture (branding, influence, perception, recruiting, long term revenue) or will they continue to focus on the dangling carrot (Upfront $$)?
3. Thereās a reason we werenāt in Adidasā 6, and that leads me to believe our relationship w/ them is now more amicable, contractual vs. sustainability. U donāt go from a āpriority programā to being outside the 6 in only 8 yrs of a 12 yr commitment.
At the end of the day, we have a commitment to them & vise versa. Adidas doesnāt have to make us apart of their 6 for them to maintain their obligations to us by providing uniforms & marketing. Likewise, we still have to follow protocols by allowing their logo to remain prominent on events. Yet, again, when sending out Miami events only (aka camps) their logo have been photoshopped out. I know what the folks on Nike end want, but itās all about our leadership. If everything said about Dan in that mega-thread is true, then Iām just not sure about the brass.
