Yeah, I was on campus earlier this year in person. Went to CanesWear too. Spent $500 on my son and husband and maybe $50 on myself.
Like I said, a big part is the sizing issue. Most of the stuff is made for college-aged girls, because thatās a huge part of the womenās market. But the apparel companies are missing out, and need to actually design for women. Thereās a reason most women just wear school colors to games instead of brand / logo clothing. Just taking a menās tee and making a basic womenās tee is fine, but we want more. (Edit: and thereās still that whole tall / petite / plus size they arenāt accounting for with these)
The sports apparel companies have shown that they can put out amazing womenās clothing, in recent years. Weāve even seen really cool collabs with big design houses. Could you imagine Miami Nike gear with a collab with Pharrell, who is Louis Vuittonās current creative director, would sell? And heās done Adidas stuff before, heās worked with Chanel. As big as college sports are, there are huge opportunities here, and women are a huge part of the market.