Rellyrell
Rellywood of mWo
- Joined
- Dec 19, 2013
- Messages
- 34,599
And has severely underperformed the market for the last 3 years. If you would’ve invested in Nike about 3 years ago, you’d have about 50% less money.
U’re conflating two different things. They underperformed b/c
1. They overcorrected the market during the pandemic, which eventually caught up w them under their previous CEO. What worked for Nike when the world was shut down severally backfired in their face when the world opened back up, namely, choking off long time brick & mortar partners to go digitally direct.
2. That domino effect opened ways for brands like Puma, NB, & Adidas to fulfill a demand of retail space they didn’t have before which ate into Nike sales.
3. Nike also was not keeping up w trends. They went away from endorsing or making athletes the face of the brand, settling for influencers or hype beast to be their driving point. The problem w hype beast is they r hyped today & yawned on tomorrow.
4. The other trend they didn’t keep up w/ was during the pandemic, ppl started walking again, being more outdoor. Companies like NB, Hoka, & On fulfilled this lane and opened up new options.
So yes, it was a complete crescendo that led to Nike losing its market share by a couple of % points, while also having inventory that didn’t sell due to certain parts of the world deciding to support their own vs. other brands. (See China)
However, Ur point was “Nike needs to get it **** together”, correct? They’ve already corrected & will continue to correct this. Their shares were already rising b/c of these corrections b4 the tariffs hit which put a new strained relationship between them & China/Taiwan (their 2nd & 3rd largest markets).
I’m very much aware of how my portfolio looked 3 yrs ago vs. today & I also know the business plan & how that business plan was going to take approx. 1 yr for it to see its full fruition. It’s also a great opportunity to invest in them today while it’s relatively low, b/c every expert in the industry know w/ their Nike market share, profitability, & business plan, their shares will balloon in approx 12-14 months.