It amazes me this rhetoric is still spewed. I’m also old enough to remember that same poster was on their high horse talking about how Adidas prioritized us, ignoring all of the language violations that occurred; &, after that was thoroughly debunked via empirical evidence, they go right back to their rudimentary argument of “they pay more $$.” Lol
One of my biggest issues in life in this era of social media & its various platforms is that it’s empowering ppl w little to no experience, connection, or research to constantly be loud & wrong. It also irks me the length of those that r confronted w evidence find a way to constantly move goal post so they can continue on the parade of being loud & wrong.
The only thing I agree w is this is a business, & as a business it’s up to u thoroughly vet & leverage all tangible points to negotiate the best possible outcome. So if I’m UTenn, I’m going to ask:
What r the contingencies of this alleged $20m?
How much of this is cash flow vs. equipment cost?
Are royalties involved & at what percentage?
How much is allocated towards NIL?
What does the face of Adidas look like compared to a KU, Texas A&M or Miami since they, too, were promised this?
What are the parameters, or loop holes that can negate this offer?
If royalties are involved, what are the sales looking like for Adidas products vs. Nike? In fact compare apparel sales pre-Nike & post Nike & see if it’s comparable.
Now w all that info, u bring it back to Nike. Nike may say, hypothetically, “Based upon our tier rating, we can’t match that $20m; but, here’s what we can do:
Offer a $10m rate, w performance bonuses for the football, basketball, & baseball programs. We’ll provide u w NIL opportunities for current student athletes, & w/ our policies along w being the current leader of HS NIL, u’ll have a greater chance of securing the top HS recruits. We’ll also have ur royalties set at 15% on all branded items, along w the opportunity of equipment conversion into cash. This package will not only allow u to remain competitive, provide an influx of cash flow throughout ur AD, but also drive more traffic to ur brand for
long term benefits.”
That right there is business, that’s negotiation; not, “ooooo, they say they’re going to pay more $$, so let’s take it.”
The Jamaican Track team was offered a lucrative deal by Adidas, I mean big $$; they renewed w Puma. U know y? B/c of all the off-track benefits that Puma provided to a proud T&F program. Puma saw the offer, tweaked theirs & voila.
UTenn may indeed go back to Adidas, & I guarantee they’ll regret it in about 5 yrs just like all the other programs. Oh, here’s another article highlighting how Adidas will easily look to exploit loop holes when “paying” big $$ to pull a program from Nike.
United’s £900m Kit Deal with Adidas at Risk Amid Relegation Concerns by Javier Morales on Jan 2, 2025 for EPLindex.com
eplindex.com
