That's kinda the point. All that talent and belief in themselves doesn't seem to translate on the field. Despite never putting it together, they enter most years being talked about as contenders. Sure, we're delusional, but we never get the preseason hype USC and nd get.
USC:
They started the season ranked #1 in the AP Poll, but finished unranked—the first team to do so since the
1964 Ole Miss Rebels[1] and the first to do so in the BCS-era.
[2]
2012 USC Trojans football team - Wikipedia
ND:
Notre Dame has had problems in November the last five seasons. In three of the last Novembers Notre Dame opened the month as supposed national title contenders. All three times Notre Dame ended the season well outside the race after failing to close the seasons strong and losing games each year.
Notre Dame Scheduled Another November Collapse in 2018 // UHND.com