What the NCAA is deciding is whether having whole team deals is pay for play. BYU has a team deal with a protein supplement company.
I think the NCAA wants to draw a line against it. Otherwise, guys like the billionaire booster Ruiz could just pay every player a million dollars every year for whatever company he wants to start.
There really isn't any limit. It's so wide open. The NCAA is trying to put a lid on air. The one thing it should do is limit company's from contributing based on a percentage of their revenue. This would prevent shell companies from funneling money.
Whichever way this goes, those providing NILs should just be more creative in their wording and not say the whole team even if they all wind up getting it. Just make sure the players have to actually do something to get the money. You can leave that open to the entire team to participate. They could have a promotion for their customers to meet the Miami Hurricanes football players. Each player participating will get #5,000 dollars over 10 months. PROBLEM SOLVED.
One great thing about the NIL money is that it levels the playing field on bag money because every school can help facilitate NIL money to it's players. There's no need for back-door deals. It all can be legit.