Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

Royal Caribbean needs to step the **** up!

I was kinda hoping this was a layup for Dana white to throw UM money and get some publicity for the UFC

 

Yall can wear shoes no matter what apparel deal we have

 

I was kinda hoping this was a layup for Dana white to throw UM money and get some publicity for the UFC

The price will be too high I’m sure. If there’s some tax advantages could be UHealth I guess

 

Wuhhh

They was definitely more rare back then

 

It’s not impossible to be good bball school with adidas. It has great coaching and good funding that has propelled us. Shoe game is a bigger deal in BBall than sponsorships in football. So it’s harder to attract Nike athletes especially the one and done kids who just ride whoever is the baddest Nike school.

This unlocks a new door, that’s all I’m saying.

Its not impossible but highly unlikely. Since 1997 the team that won the national championship in basketball has been sponsored by:

Nike/Jordan Brand-23
Adidas-4
UA-1

Of the 4 Adidas, Louisville in 2013 (which was vacated) Kansas has 2 (2008 and 2022) and Arizona 1997.

Will there be EYBL players who don't end up at a Nike school? Sure but its rare and usually accompanied by other factors.

This is huge for bball and anyone who doesn't understand this has not spent much time in the elite youth basketball circuits.

This is way better articulated than I ever could. I will say some of my later googling on how adidas has been moving to sign more HS talent for shoe deals and the 3SSB looks to be improving. The tides are shifting slightly away, but Nike is by and away the big dog in HS BBall tourneys and being accessible into their pool now is an advantage.

This is the biggest advantage of the Nike deal besides the money. Idrc about apparel or vague storytelling marketing advantages / vibes.

 

BTW how asleep at the wheel must Dan Radakovich have been for not even trying to negotiate a deal with Nike. I'm just a football fan and it was very obvious Nike could potentially be looking to make a deal here with a Championship program with a history of dominance. Incompetence really.

The difference in your AD being a career administrator vs business-acumen and why everyone is shifting their strategy in their athletic department

 

I was kinda hoping this was a layup for Dana white to throw UM money and get some publicity for the UFC

Dana White is going to be dead and gone and people will still be telling themselves he’ll help the athletic department one day.

 

I’m a proud Gen Xer. Say that to my face and you’ll leave in a different condition than we met.

Friend I’m ******* with you I’m probably older than you

 

I’m a proud Gen Xer. Say that to my face and you’ll leave in a different condition than we met.

Friend I’m ******* with you I’m probably older than you

I’m guessing you’re one year older than me. I’m too old to fight in real life, but I’m a BAMF online. Handsome too.

 

Dana White is going to be dead and gone and people will still be telling themselves he’ll help the athletic department one day.

That fat piece of **** cares about Dana White and only Dana White.

 

Never really got into the unis convo but the only Adidas I've ever owned is shell toes and a UM jersey or shirt..I woke up to great news today (I work overnight)

 

No EL ES UN COME PINGA

That too.

 

I do.

@Confidence1000 …get in here brother. This dude just said to the other dude that he wants “the pipe.” What in the ***aloon **** is going on around here?!?