Miami athletics returns to Nike in record-setting deal

Sebastian Font
3 min read

Comments (717)

Yall can wear shoes no matter what apparel deal we have 🤣
 
It’s not impossible to be good bball school with adidas. It has great coaching and good funding that has propelled us. Shoe game is a bigger deal in BBall than sponsorships in football. So it’s harder to attract Nike athletes especially the one and done kids who just ride whoever is the baddest Nike school.

This unlocks a new door, that’s all I’m saying.
Its not impossible but highly unlikely. Since 1997 the team that won the national championship in basketball has been sponsored by:

Nike/Jordan Brand-23
Adidas-4
UA-1

Of the 4 Adidas, Louisville in 2013 (which was vacated) Kansas has 2 (2008 and 2022) and Arizona 1997.

Will there be EYBL players who don't end up at a Nike school? Sure but its rare and usually accompanied by other factors.

This is huge for bball and anyone who doesn't understand this has not spent much time in the elite youth basketball circuits.
This is way better articulated than I ever could. I will say some of my later googling on how adidas has been moving to sign more HS talent for shoe deals and the 3SSB looks to be improving. The tides are shifting slightly away, but Nike is by and away the big dog in HS BBall tourneys and being accessible into their pool now is an advantage.

This is the biggest advantage of the Nike deal besides the money. Idrc about apparel or vague storytelling marketing advantages / vibes.
 
BTW how asleep at the wheel must Dan Radakovich have been for not even trying to negotiate a deal with Nike. I'm just a football fan and it was very obvious Nike could potentially be looking to make a deal here with a Championship program with a history of dominance. Incompetence really.
The difference in your AD being a career administrator vs business-acumen and why everyone is shifting their strategy in their athletic department
 
Never really got into the unis convo but the only Adidas I've ever owned is shell toes and a UM jersey or shirt..I woke up to great news today (I work overnight)
 
How do we strike a deal with Nike. Extend Mario, and the basketball coach and all of this without an AD? LOL
b/c ADs are fundraisers and not executives on the level of Joe E, Manny C, and Rudy F
 

The current unis are the best we have had in 20 years, its the look from the 80's, 90's and 2016-present. All I ask is that Nike doesnt mess it up with something "innovative". You can wear the 2001 throwbacks or something else once a year, but what we have is perfect. Dont mess it up Nike.
I mean look at the schools like Bama, OU, UGA, etc who largely haven’t changed their look in my lifetime. The unis don’t look super blocky. Then when they do something different, like UGA’s all whites last week, it’s cleaner than the stuff we get. Our Miami Nights uniforms look freaking awful rn, at least imo.

I literally have one hope and request. Don’t change the goddam helmet. White. That’s it. If that means no black out unis so be it. The white helmet with the U is just as iconic or noticeable as any helmet in CFB. Don’t touch it ever.
 
Dana White is going to be dead and gone and people will still be telling themselves he’ll help the athletic department one day.
Keep winning and guys like this might turn into fans. Not all of them. Not most of them. But some of them. People love to be a part of a winning team. Its human nature. Its realistically why so many of us are fans.
 
This is way better articulated than I ever could. I will say some of my later googling on how adidas has been moving to sign more HS talent for shoe deals and the 3SSB looks to be improving. The tides are shifting slightly away, but Nike is by and away the big dog in HS BBall tourneys and being accessible into their pool now is an advantage.

This is the biggest advantage of the Nike deal besides the money. Idrc about apparel or vague storytelling marketing advantages / vibes.
The issue is that the "Nike owns grassroots basketball" people forget that it's an NIL world now. You have some kids that are going to be loyal to the brand beyond all reason, but most of these kids understand that if a school they want to play at is giving them a better NIL package than a school that has the "Right" apparel manufacturer, it is stupid to take less money. Adidas hasn't been nearly the hinderance to recruiting people believe, especially since NIL came on the scene.

Adults are far more loyal to these shoe brands than most of these young athletes are. As long as Miami has a top end coach that knows how to recruit and leverage resources, the program will be just fine. Keep in mind, it's the MONEY Nike is offering that matters, the logo is secondary. This is a BUSINESS arrangement first.
 
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