Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

I wonder how long before Nike drops the 01 throwbacks just to be petty to adidas. Nike needs to drop the Mitchell and ness 2001 Sean Taylor jersey asap it would sellout instantly.

 

too many posts to read if this has been asked already but is it at least $20 million a year because of the swoosh also on the jersey and it's Nike way of getting their corporate logo sponsorship, similar to Ohio Taint and ND?

 

How do we strike a deal with Nike. Extend Mario, and the basketball coach and all of this without an AD? LOL

 

Untrue. False myth. Stop the nonsense.

not buying it, total lack of investment, lack of staff, blew it with Buths contract....the deal to move to a Pro stadium and lose thre home field edge form the OB....... its true and not a myth

 

Guess it's possible to forecast for publicly traded companies, but not for a school to do the same to determine what the likely payments are for an apparel company to pay out over the course of a contract lmao. After all, wasn't that the very original "debate" regarding whether switching to Adidas was better. It's just hilarious to me how often you misrepresent what people say and mean.

It's funny how When Nikes stock is doing well or Adidas stock is doing poor, you will post about it and use that as "evidence", yet today when we switch to nike as their stock is doing bad it suddenly "doesn't matter".... Which hey I literally agreed with, but you were too stupid to comprehend that. My Actual point was that You've just flip-flopped hard as **** on the stock price topic. Not that I've ever gave a **** about it in relation TO/FOR MIAMI. And in fact even in this response I didn't say jack **** actually in regards to Nike vs Adidas stock specifically. So genuinely it's just a sign that you constantly misread everything that gets posted and twist it negatively by the fact you actually think I was posting a "Gotcha" lmao.

Oh you've worked in corporate finance and tax for 25 years... That makes it even crazier that when we were debating this for years you couldn't comprehend how a school could forecast and compare and then CHOOSE a higher Front-End deal (adidas) vs a heavily Back-end deal (nike). Remember that? lol.

But again, suddenly NOW, nike is the one to offer the signficantly higher front-end investment, and yet NOW it's so smart. yeah that up front nike cash and patch deal annually. Why exactly is that so much smarter than the annual patch deal and the heavy back-end Nike contract terms? hmmmm, could it be for the EXACT same reasons that the up-front Adidas deal a decade ago was superior to the Nike offer? interesting...

But hey, at least now we can both be Happy! We are a Nike school again, we don't have to hear you and other dude ***** and moan about jersey and merch quality, AND we get the Best deal in terms of value to the school! In JoeE I trust!

That’s a lot of words to admit that you were completely full of **** when you tried to tell us what Nike’s stock price decline indicated.

As per usual, you are wrong AND incapable of admitting your errors.

Good night, genius.

 

That’s a lot of words to admit that you were completely full of **** when you tried to tell us what Nike’s stock price decline indicated.

As per usual, you are wrong AND incapable of admitting your errors.

Good night, genius.

riiiight

 

riiiight

You are the dumbest “trying to be a smart guy” on this board. Or maybe second-dumbest next to cookies.

 

Can’t wait for the patch deal.

 

 

I’m not saying anything earth shattering here. But anyone who knew college football well could see the gold mine of local talent and media market plus national brand that the U was sitting on.

It’s why those corrupt fvcks at the NCAA and SEC tried so desperately to keep us down. We’re the national team for non-Catholics. Miami and Notre Dame. They figured it out. We’re still figuring it out.

But the world of college football is on notice. The U is BACK.

 

View attachment 373078

I hope we have an “Out Clause.”

Adidas isn't much better, they are down 16.5% YTD compared to NKE 43% and for the past 5 years Adidas is down 47% to NKE's 75%.

Adidas is a little further ahead in their turnaround but neither of these stocks are NVDA.

If we were doing an apparel deal based off of recent stock market performance than we would go with UA who is up 1.6% for the year....which would be asinine.

 

Question I have is do we have a shot to be apart of their jumpman clothing line. Or is that not possible?

 

You are the dumbest “trying to be a smart guy” on this board. Or maybe second-dumbest next to cookies.

Cookies sitting quietly on the sideline eating a snickerdoodle and still taking strays

 

When should I buy Nike stock?

 

So, Zo Smith may have had the template to one of our uniforms?
Remember this tweet?

 

Always an awkward scene

To be fair, most men back then were extremely secure in their masculinity & did not suffer from low T like men today.

The perceived awkwardness is only a consequence of the increased feminization of American society.

 

It’s not impossible to be good bball school with adidas. It has great coaching and good funding that has propelled us. Shoe game is a bigger deal in BBall than sponsorships in football. So it’s harder to attract Nike athletes especially the one and done kids who just ride whoever is the baddest Nike school.

This unlocks a new door, that’s all I’m saying.

Its not impossible but highly unlikely. Since 1997 the team that won the national championship in basketball has been sponsored by:

Nike/Jordan Brand-23
Adidas-4
UA-1

Of the 4 Adidas, Louisville in 2013 (which was vacated) Kansas has 2 (2008 and 2022) and Arizona 1997.

Will there be EYBL players who don't end up at a Nike school? Sure but its rare and usually accompanied by other factors.

This is huge for bball and anyone who doesn't understand this has not spent much time in the elite youth basketball circuits.

 

View attachment 373089

Love it. Here’s the @Rellyrell version.

 

Can’t wait for the patch deal.

Royal Caribbean needs to step the **** up!

 

How do we strike a deal with Nike. Extend Mario, and the basketball coach and all of this without an AD? LOL

No AD is better than some ADs