Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

BTW how asleep at the wheel must Dan Radakovich have been for not even trying to negotiate a deal with Nike. I'm just a football fan and it was very obvious Nike could potentially be looking to make a deal here with a Championship program with a history of dominance. Incompetence really.

It isn't his fault.
He's an administrator, not a businessman.

Hence our shift in approach to directing athletics.

 

BTW how asleep at the wheel must Dan Radakovich have been for not even trying to negotiate a deal with Nike. I'm just a football fan and it was very obvious Nike could potentially be looking to make a deal here with a Championship program with a history of dominance. Incompetence really.

My brother, the "numerical framework" discussions have been going on for quite some time, and Nike (out of intentional misdirection or just luck) seemed to be unwilling to approach the adidas numbers.

Clearly, things have changed.

 

Just stopped by to give @Hurracanes the credit for mentioning the "real-life" 2001 Alt Jerseys look great and not to be worried.

Not that he needs the validation. Just appreciate the early info.

That man is VERY reliable!

 

Kirk openly multiple times on national TV has said his disgust with us in adidas.. He might be @Relly on here ffr.

 

That man is VERY reliable!

As are you. Appreciate all you do for the board.

 

My man, Last Dragon

 

@Rellyrell can you break it down why Nike is a good/bad option for Miami?

In a minute. Literally my text & phone has been ringing non stop between work & this news & im being so sincere. I’ll come back to this in about an hr or so

 

 

Bro you can laugh AT me for this. I will break eggs on this site - and plenty of others - for decades to come (good Lord willing). I deserve to be laughed at. I've earned it.
But I appreciate the sentiment.

 

NIKE actually ****. That stock is rock bottom. Maybe we save them ????

 

My brother, the "numerical framework" discussions have been going on for quite some time, and Nike (out of intentional misdirection or just luck) seemed to be unwilling to approach the adidas numbers.

Clearly, things have changed.

Not that they are cash strapped but from a budget perspective… Pedo St and Tenn’s contracts ending had to free up a couple of dollars for negotiating.

 

F*CK McAfee and attempts to ***** us over with this crap legislation

 

2027 unis gonna be so fire

 

I still cant believe they really pulled this off

 

So nobody is gonna buy the Adidas gear. Going out of style and will wait for NIKE to return. Should have made the announcement in June 2027.

 

Yep.

But we had people yapping about the "classic uniform" and whatnot...

...and complaining about the last few years under Nike...

I am a kind and forgiving god. I will accept all apologies...

 

So nobody is gonna buy the Adidas gear. Going out of style and will wait for NIKE to return. Should have made the announcement in June 2027.

The deals are always announced around this time, either reup or new deal..

 

I know how many feel about him lol, but Uncle luke was on footballville and talking about some details, said there are many more interesting details of the deal that have not been announced or released but said many will be excited, I would assume more grassroot integration because he has ties to that type of stuff and knows alot of those people on that end..

 

I told @Hurracanes that I just bought the FAMU Vomeros.

I'm now about to return the FAMU Vomeros.

Those shoes are .

 

When was the last time you took a math class?

I would say my math skills would beat your's like miami beat famu...

they were getting 30 we were getting 6.5... now go do some homework and come back to me...