Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

Context

Kirk speaking things into existence once again

 

Adidas stepped up. when we were in the gutter, Nike left us over lack of commitment to football ( thanks again Donna)
now that we are investing Nike is back, we can thank Mario and his relationship with Phil Knight as well
Revenue generation is huge on the landscape and NKie came to the table. FWIW the logo the U still has a lot of cache
thank you Howard for holding firm on the logo

 

He rocks adidas and cashes the check, wtf.. lol

Same as Smith

 

 

I assume it will be summer of next year when the new gear starts rolling out. I can't wait.

 

What does this do to Mal? Didn’t he just sign multi year deal with adidas?

Nothing. Think of all the pro athletes with Adidas, New Balance, etc deals in the NBA.

 

Is a 10 year deal really the smart move right now? If LeBron taught us one thing, it's the value of riding the crest of the ever increasing rate of free agency. I'm speaking a little out of turn here because I don't know what is typical and not typical of shoe deals like this. All I'm saying is that if we go on some sort of run over the next 3-5 years, wouldn't that $20M per year number be a little light come 2032?

 

"We're a Nike School..."

-Alonzo Highsmith

 

Anyone got the access to the Barry Jackson article

 

What does this do to Mal? Didn’t he just sign multi year deal with adidas?

It obviously means he’s going to transfer to an adidas school like Penn St.

 

Mario was always bringing us back to Nike and I couldn't be happier.

Here we go with the revisionist history. Mario is about revenue, because REVENUE allows him to build a world class program. Had Nike done what they’ve usually done and that’s lowball Miami, Mario(and the powers that be) would have looked elsewhere. Nike provided a top end deal, and Adidas didn’t match. Miami did what any well run organization does and that’s take the best possible deal.

I’m sure Adidas was hoping that Miami would take a slight discount in a “We were loyal to you when you were down” move, but loyalty is only for family and even that can be conditional.

 

Anyone got the access to the Barry Jackson article

Yes. It’s really good. Maybe you should pay to read it. Cheap *******

 

OMG I’m going to cry

WE BACK

 

Looks like annually this is about $13 million in cash and $7 million in apparel. Great news but I just hope Nike doesn't pull the same crap as last time and change our uniform every couple of years.

 

Didn’t help their stock price much

 

Well, I like Adidas, as long as Nike doesn’t start treating us like that redheaded stepchild, like they did the last time around, I’m cool with it.

 

Lol, ya’ll have to relax with the Mali stuff. Everything will be fine as far as that goes. You don’t think this was considered and discussed plenty before this deal came about?

 

Anyone got the access to the Barry Jackson article

I read it. Adidas gave us an offer that Rad, whilst he was still in office, wanted to accept but ran by Echevarria. He ran the deal by Manuel Kadre, who is the Chair of the Board of Trustees, who then spoke to Nike. Nike made an offer that was ludicrously higher and Miami reached an agreement. Adidas contractually had time to match, and if they matched the deal, Miami would've accepted that.

Deal wasn't matched, Miami went with Nike.

 

Is a 10 year deal really the smart move right now? If LeBron taught us one thing, it's the value of riding the crest of the ever increasing rate of free agency. I'm speaking a little out of turn here because I don't know what is typical and not typical of shoe deals like this. All I'm saying is that if we go on some sort of run over the next 3-5 years, wouldn't that $20M per year number be a little light come 2032?

Apparel deals are rarely less than 10 years for big programs and sometimes they’re longer than that

 

Apparel deals are rarely less than 10 years for big programs and sometimes they’re longer than that

Thank you