Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

This is ******* HUGE bro, holy ****

 

@Rellyrell ready to dunk on EVERYONE

 

Just leave the uniform design alone.

 

Note to Self: No need to add any additional UM gear this year. Allocate those funds to next year's offerings!!!

 

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Our uniforms have been better under Adidas than they were under Nike.

I agree that the uniform design is currently the best it's ever been. But the uniform/apparel nerds have made it clear that fit and quality of Adidas uniforms suffers compared to Nike's.

 

Checks over stripes

 

Echeverria is a DEAL maker

 

im in the minority but im not a Nike fan. But its about the money, so I agree with the move. but there are so much apparel businesses making UM stuff, i dont need to buy Nike stuff. Good for the school making a good ***** of change.

 

Does this get us back in the game for any of these recruitments I thought were done and dusted?

Nike HS NIL Class:
-Jamarin Simmons: Class of ‘27 (Clemson - Nike)
-Gabriel Osborne Jr: Class of ‘27 (OU - Jordan)
-Neimann Lawrence: Class of ‘27 (UT - Nike)
-JuJu Johnson: Class of ‘27 (UCLA - Jordan)
-Myson Johnson-Cook: Class of ‘27 (Auburn - Nike)
-Peyton Houston: Class of ‘27 (LSU - Nike)
-Elijah Haven: Class of ‘27 (Bama - Nike)
-Jaxon Dollar: Class of ‘27 (UGA - Nike)
-Quentin Hale: Class of ‘27 (USC - Nike)
-Jermaine Cobbins: Class of ‘28 (Top 6 all Nike Branded Schools)
-Madoxx Davis: Class of ‘28 (should be committing to O$U any minute)

Courtesy of @Rellyrell

Get Dollar on the phone ASAP!! MJC too..

 

wait , what

 

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We back?

Horrible.

 

200 MILLION - 20M PER

 

now lets get that uni "patch" deal done... another matching $200mil/10years!!!!!!!

 

Micheal Yormark could have gotten us with Reebok at 10 years 60m

 

Beers for @Rellyrell and @TheOriginalCane on my tab.

 

Stars are aligning boys!!

 

 

yo we up

 

Russell Athletic or GTFO

 

Bro.....a little, irrelevant private school in Coral Gables securing the largest apparel deal in the history of the sport.

We're all homers around here, and that's cool. But I'm gonna spit facts: literally NOBODY moves the needle like The U. Nobody in America.

What was Mario's line at the introductory press conference? Something like "When The U is on, there's nothing like it" ??

He ain't lying. When we're right, it's the preeminent brand in the sport. Good lord, what the **** is happening in the last 3+ years? $40M rosters, $20M annual apparel deals, just please don't wake me up. I could legit cry right now, and **** you, Mario. I'm not listening to your **** anymore. Miami isn't just here, Miami is BACK.