Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

Unbelievable! LFG.

 

Could someone who knows about apparel contracts clear up whether this ten year deal is a good deal long term or not?

 

 

We got mopey Mike Ryan complaining about not having an AD yet we somehow were able to switch secure a record setting bag from Nike.

Go figure.

 

I hope they bring back the clamshell and the orange over green pro combats.

The clamshell design is owned by Nike, the school doesn't get paid when it's used.

 

Please keep our classic look

Please. But just tighten it up.

 

 

There is a god

 

I thought this was happening when Adidas wasn't stocking a lot of Miami gear as compared to it's other schools. Not a huge Nike fan, but like I was always saying, just go with the most $.

 

Well Mali is left in an odd spot lol

 

NO MORE UNIFORMS MADE OUT OF OCEAN TRASH

 

WOW, let’s go!!

 

I said on this board the new deal would would be huge and definitely over 100 million but didn’t think Nike would be the one to come off the money but glad they did

 

Phil knew there was only one way to back a championship contender before he went ****-up.

 

 

Our uniforms have been better under Adidas than they were under Nike.

 

Is this official?

It's not official until Triston Breeze starts a thread about it two days from now.

 

****!

 

Phil knows Lanning is a fraud.....

 

We back?