@HarpDawg makes a great point. The more schools' players that Life Wallet employs, the more it becomes self defeating for schools to protest it's efforts to provide NIl deals.
Ruiz and Life Wallet are playing chess. The collectives are playing checkers. He is so much brighter than the people complaining about him that it is comical. I feel like I am becoming a fan of Ruiz. The guy is just so sharp and has a plan for everything he is doing for his business. And let me stress that last point. John Ruiz is promoting Life Wallet. UM players, and this UF player are simply the marketing by-product. And that is what NIL was meant to be. A company wants to promote itself using the NIL of a college athlete.
Let us remember that John Ruiz is not promoting UM. He is promoting his business and the college athletes are being paid to help with this.