many universities are adopting the Athletic logo into their actual academic logo. This is nothing unique to Miami. The reason why is because no one gives a **** about the academic logos, that are full of latin and intricate bs. The sports logos are easily identifiable, and if the sports teams are historically good, its an even better association to use. Miami academic departments were using the U logo since the 70's. **** in the early 2ks, the Campus PD began using the logo too. I'd say we were ahead of the curve in this regard. **** I think we actually gotta give credit to Shalala for that - they did a whole branding campaing in the late 2ks after we got the UHealth Program started.