"...try to make them understand their why...".
Felder appears to be a student of Sinek I see. That statement alone shows he has a strategic vision, operational plan, and tactical performance expectations (or he is parroting someone who does).
If he puts 1/2 of the deeper layers and subtext oh what he expressed in this interview, he will help the current athletes reach their full potentials. If that translate into more wins on larger stages (say just truly be competitive in the Coastal come November for starters), watch out when recruits start rolling in with stronger baselines and higher ceilings than some on the roster now.