This is one of many reasons why I hate them. They say such stupid sh*t such as UF being a bigger brand and Miami in the armpit of America.
The U of Miami has the backing of its city. Everyone in the U.S. knows Miami and where its located. 90% of Americans couldn't tell you where Gainsville is. Most Floridians couldn't tell you where Gainsville is. I couldn't. All I know is its near Jacksonville. That's it.
As far as branding. Nobody outside of Florida gives a sh*t about UF. They are just riding the coattails of the SEC. You won't find people in NYC or in Cali wearing Gator gear, but you will find them wearing Miami gear.
I've been traveling overseas the past year. I can assure you, when I tell them I'm from Miami, they know where that is. If I said Gainesville, they wouldn't have a clue it's even in Florida.