Espn:
In exchange for the payment, Dexter granted BLA a "perpetual, irrevocable, royalty-free, and worldwide license for the duration of the Initial Term to use the Player's name, image, likeness, comments, biographical information and/or athletic reputation for the advertisement or publication of BLA, including in social media posts, interviews, online content, press releases, and any other media."
Dexter was required to make at least one social media post promoting BLA and its products, autograph as many as 100 items for BLA, make at least two personal appearances and provide BLA with at least one VIP invitation to the NFL draft and draft-related events that he hosted.