DON’T KID YOURSELF

[ToneyDaGawd]

You are definitively a Bama fan.

You also possess zero knowledge about marketing in the modern era. I mean zero. A football stadium in Tuscaloosa will NEVER resonate with the TRP that you are targeting. Do you know what TRP stands for?

Anyone that thinks this helps the big dollar schools does not understand marketing.

The big schools already possess colossal budgets. We are at $0. UM can literally outsource Spend (i.e. advertising dollars) to third parties. A top player in a coastal city like Miami will make commensurately more than a player in KKK land. Much more...

So if we are at $0, and gain spending power, you're saying that the big schools will not also use this to their advantage? They will also gain extra spending power the same way and continue with bigger bags. If I have $5 and you have $0 and we both get another $5 now I have $10 and you have $5. But yeah, continue imagining muh target rating point is going to be massive for a college athlete in which nobody of its populous knows anything about. Explain why I should care about the TRPs for an audience who doesnt care about it? Why would a company pay a college athlete to endorse their product or company if nobody even knows who that player is? The only term I actually care about is per capita.
You keep taking about it as if this is a going to be a commercial for beer or something plastered on the side of I-95. No, we're talking about college athletes who aren't allowed to use the school, only their likeness.

You trash everything UM and adore Bama. Go to the KKK site..............

What are you even talking about? Grow up.
Also, everyone knows the Miami populous is made up almost entirely of fair-weather fans.
I would love it if this actually benefited UM and would love to be wrong, I just don't see it that way. I'm not required to be delusional just because I support a school and team, like the majority on here.

 

[canesproponent]

So if we are at $0, and gain spending power, you're saying that the big schools will not also use this to their advantage? They will also gain extra spending power the same way and continue with bigger bags. If I have $5 and you have $0 and we both get another $5 now I have $10 and you have $5. But yeah, continue imagining muh target rating point is going to be massive for a college athlete in which nobody of its populous knows anything about. Explain why I should care about the TRPs for an audience who doesnt care about it? Why would a company pay a college athlete to endorse their product or company if nobody even knows who that player is? The only term I actually care about is per capita.
You keep taking about it as if this is a going to be a commercial for beer or something plastered on the side of I-95. No, we're talking about college athletes who aren't allowed to use the school, only their likeness.

What are you even talking about? Grow up.
Also, everyone knows the Miami populous is made up almost entirely of fair-weather fans.
I would love it if this actually benefited UM and would love to be wrong, I just don't see it that way. I'm not required to be delusional just because I support a school and team, like the majority on here.

The fact that you have zero idea what a Targeting Rating Point is, tells me everything I need to know.

This is not about dollars.... This is about utilizing marketing to promote a brand and sell products. Miami resonates with the most valuable Target Markets, KKK land does not.

 

[SayWhat]

Miami isn't one of the hottest brands in college football. Years ago, sure, but those days are gone. Long gone in fact and some people, a lot on this board, are still living in the past.

 

[SayWhat]

The fact that you have zero idea what a Targeting Rating Point is, tells me everything I need to know.

This is not about dollars.... This is about utilizing marketing to promote a brand and sell products. Miami resonates with the most valuable Target Markets, KKK land does not.

Can't stand Trump, but dismissing all of those "kkk" SEC schools (funny, seems like athletes still flock there and get the next gen to jump on board) is how we get a guy like that in office. All your marketing spreadsheets, data analytics, etc miss some key things.

I'll bet you whatever amount up to $20k that we'll never come close to the bigs when money comes into play.

The internet and television, with every game available on it, has drastically changed visibility which means you've got the entire country nowadays. That means one thing, you can be a fan from anywhere so alumni never miss a thing no matter where they're at.

 

[can4life]

Just face it college football is dead

 

[ToneyDaGawd]

This is not about dollars.... This is about utilizing marketing to promote a brand and sell products. Miami resonates with the most valuable Target Markets, KKK land does not.

So selling products and promoting a brand has nothing to do with dollars? Haha, good one. Money runs everything. Everything is about dollars.

 

[canefanforlife1]

What’s to stop these bagmen from “buying” xyz amount of merchandise of a certain recruit and that kid getting huge profits off all the merchandise suddenly “sold”. It’s just giving bagmen a way to pay the recruits now without breaking rules.

Sorry I don’t see this benefiting Miami more than all these schools that have had deep pockets with recruits the last decade.

 

[flcanesfan]

I see a lot of posts claiming that the new NCAA rule allowing players to profit from the use of their likeness will help Miami. Not so fast my friend. To the contrary, it will serve to benefit Bama, Ohio State, Michigan, Florida, LSU, Notre Dame, Texas, etc, etc., in other words the “big name” schools and the “big campus” schools. If a top notch high school QB can go to Ohio State with 45,000 potential customers on campus, and 100,000 potential customers going to every game, and literally millions of alumni, OR, he can go to Miami with 15,000 potential customers on campus, and maybe 40,000 at a game on a good day, and not even 10% of Ohio State’s alumni, where will that QB sell the most T-shirts and make the most money? And believe me, money will always win out over sandy beaches, nightlife, and warm weather. It just became much more likely that the chances of Miami winning another national championship have dramatically decreased. Naturally I hope I’m wrong. Time will tell.

Wrong.. Miami will be able to legally bring in corporations to pay the kids here and we have a lot more money than Alabama

 

[flcanesfan]

What’s to stop these bagmen from “buying” xyz amount of merchandise of a certain recruit and that kid getting huge profits off all the merchandise suddenly “sold”. It’s just giving bagmen a way to pay the recruits now without breaking rules.

Sorry I don’t see this benefiting Miami more than all these schools that have had deep pockets with recruits the last decade.

That's because we can legally have bagman now and don't have to worry about the death penalty... We gonna roll

 

[S.CarolinaCane]

I see a lot of posts claiming that the new NCAA rule allowing players to profit from the use of their likeness will help Miami. Not so fast my friend. To the contrary, it will serve to benefit Bama, Ohio State, Michigan, Florida, LSU, Notre Dame, Texas, etc, etc., in other words the “big name” schools and the “big campus” schools. If a top notch high school QB can go to Ohio State with 45,000 potential customers on campus, and 100,000 potential customers going to every game, and literally millions of alumni, OR, he can go to Miami with 15,000 potential customers on campus, and maybe 40,000 at a game on a good day, and not even 10% of Ohio State’s alumni, where will that QB sell the most T-shirts and make the most money? And believe me, money will always win out over sandy beaches, nightlife, and warm weather. It just became much more likely that the chances of Miami winning another national championship have dramatically decreased. Naturally I hope I’m wrong. Time will tell.

I think you are wrong

 

[Gatorhater]

But a kid from Miami can start making money on his likeness as soon as he signs on the dotted line because he is known locally from his pop warner and high school days. At those schools he has to get on the field and make plays before he has that opportunity. Might take 2 years before he sees the field there. Advantage Miami with local stars.

Good point. Also, The U has long history of massive TV ratings. That has been tainted for sure the last dozen years but 2017 and the TOC showed what happens with just a air on the embers. Our logo was global monster and is still recognized. If we assume some of the sources will be advertisers rather than pure accessory plays, the international reach of both the university and THE U football rep comes into play. The big players could well end up being THE U, USC and ND since there is more to the world than the South(I can't believe I just wrote that -- sorry Pop), the tundra of Ohio, or the vastness of TX, pedophile Happy Valley.

Take that young man at Clemson playing QB and put him in a Miami uniform and visions of Kelly, Vinny and QB U jump to mind. Clemson had one other QB of note. RB, DT, WR, or TE and you get the same or even better.

Initially, this move just allows the Bamas of the world to bring the bags out of the dark and removes dangers. But at least now, an Miami booster with company can complete without getting hung by the administration. We can get back in the game. With a little success our upside supersedes anyone except ND and USC. Even they can't touch us for COOL. I say this gives us a shot.

 

[Canesmonkey]

I’d buy that Murphy gear today

 

[Twhizman]

You're wrong or at least looking at it the wrong way. Those schools may have a bigger campus to market to, but Miami, USC, UCLA, have a bigger market of potential customers in the millions. That's just within 50 miles of campus. Customers are not just alumni. I'm not an alumnus of Miami and I have more Miami gear than 10 alumnus. I have 5 pair of UM kicks and 20-30 shirts plus multiple jackets, pants, and even socks. So, it's not just about the alumni. Miami has more non alumni fans than probably any school by a large margin and when the team wins, everyone wants to be associated with Miami. Team just needs to win and we'll be lit. Just look to the 2017 season when we were undefeated with are "Coastal" schedule. That showed us what Miami could be and should be.

Just win. Win win, win, win, win. My FSU week song.

if this is true where is the money now.Those schools have huge cash flow just from the fans/donors to the athletic Celts in the $100 million mark.we don't even come close now so how can a kid make more money here from his likeness then when it's not here now.

 

[ToneyDaGawd]

if this is true where is the money now.Those schools have huge cash flow just from the fans/donors to the athletic Celts in the $100 million mark.we don't even come close now so how can a kid make more money here from his likeness then when it's not here now.

Stop trying to use logic and reason in this debate. Doesn't fit CIS.

 

[ToneyDaGawd]

Good point. Also, The U has long history of massive TV ratings. That has been tainted for sure the last dozen years but 2017 and the TOC showed what happens with just a air on the embers. Our logo was global monster and is still recognized. If we assume some of the sources will be advertisers rather than pure accessory plays, the international reach of both the university and THE U football rep comes into play. The big players could well end up being THE U, USC and ND since there is more to the world than the South(I can't believe I just wrote that -- sorry Pop), the tundra of Ohio, or the vastness of TX, pedophile Happy Valley.

Take that young man at Clemson playing QB and put him in a Miami uniform and visions of Kelly, Vinny and QB U jump to mind. Clemson had one other QB of note. RB, DT, WR, or TE and you get the same or even better.

Initially, this move just allows the Bamas of the world to bring the bags out of the dark and removes dangers. But at least now, an Miami booster with company can complete without getting hung by the administration. We can get back in the game. With a little success our upside supersedes anyone except ND and USC. Even they can't touch us for COOL. I say this gives us a shot.

If you take your homer glasses off for a second you'd realize how you sound. Literally any fan of a program is going to say the exact same thing when talking about his/her alma mater. SMH

 

[canecrazy23]

You're wrong or at least looking at it the wrong way. Those schools may have a bigger campus to market to, but Miami, USC, UCLA, have a bigger market of potential customers in the millions. That's just within 50 miles of campus. Customers are not just alumni. I'm not an alumnus of Miami and I have more Miami gear than 10 alumnus. I have 5 pair of UM kicks and 20-30 shirts plus multiple jackets, pants, and even socks. So, it's not just about the alumni. Miami has more non alumni fans than probably any school by a large margin and when the team wins, everyone wants to be associated with Miami. Team just needs to win and we'll be lit. Just look to the 2017 season when we were undefeated with are "Coastal" schedule. That showed us what Miami could be and should be.

Just win. Win win, win, win, win. My FSU week song.

Thank you.

The OP has no idea what he's talking about. UM is a brand known worldwide. Just because we haven't been good for a while doesn't mean the U has lost it's Marketing potential. It's actually a sleeping Giant.

 

[canecrazy23]

How many businesses are going to have these 18 year old kids endorse them? Sorry but the answer is very few and none will pay anything meaningful.

The Car Dealerships alone down here make up the majority of commercials these days. They Love UM.

 

[SSCane]

Not to mention we have 50x the amount of businesses looking to use their likeness vs Tuscaloosa or Athens. Much much wider net in the tri-county area.

You don’t think there are any UGA businesses owners in Atlanta or all across GA for that matter. I‘m not against this ruling, it’s long over due, the players deserve to be able to make money. However, I just don’t see how this is not going to make it worse for a small school like UM. I hope I’m wrong though.

 

[canecrazy23]

Anyone thinking this will benefit us is likely to be very wrong. NCAA refuses to care about SEC cheating but now suddenly would let other markets in on the game? Nah. They protect their cash cows and last time I checked Alabama wasn't a big market for jack outside of incest

The NCAA is a dying Dinosaur.

 

[Number1CanesFan]

if this is true where is the money now.Those schools have huge cash flow just from the fans/donors to the athletic Celts in the $100 million mark.we don't even come close now so how can a kid make more money here from his likeness then when it's not here now.

This is basic business and marketing. What is the correlation of donations and marketing? NONE. There is 5x the population of people in South Florida than in the whole state of Alabama and half of them are Auburn fans. If a car dealer wants to use a player as advertising, there are more people with more money to buy more cars in South Florida than any college football city with the exception of LA. It's all in the market.

You are stuck in this box that can't think beyond boosters. The Alabama boosters will shovel out money with negative return on an investment.

Put another way. If a player was paid for a football video game likeness based on the fans of his school that purchased the game who would get more money? Does the best player on the best team get the money or the guy whose community bought more games. Products that reach more people, make more money.

You are correlating boosters and fans that fill these 80k-+100k stadiums. Miami has way more fans. Fans in South Florida are fickle. They don't always go to the game, but everyone watches. Again, why are we the top school for Adidas? Not because of the small school or small alumni base, but because 1/2 the 10 million people in South Florida owns a Canes T-shirt or hat. Imagine DymeLyfe creating some player specific gear to sell to a population of 10 million people let alone the nation. We are a bigger national brand than Alabama, OSU, Clemson, or LSU. Nobody in Cali or New York rocking those schools, but you'll find Canes gear everywhere.