Dawson is certainly creative. That's a common attribute of play callers who come from his coaching lineage (back to Mike Leach's coaching tree).
The issue with all of those play callers is that they all suffer from the 'Smartest Guy in the Room' syndrome. We've seen it with Dawson many a time. He consistently "plays with his food" in the first half of games, trying (sometimes desperately) to force his gimmicky square pegs into the round holes of what the defense is giving him. To his credit, he seems to make very good halftime adjustments.
All in all, with exception of Rhett Lashley, Dawson is the best play caller we've had at UM in many a year; Perhaps decades.