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Couple things on Adidas deal

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Nike just lost out on a flagship program for them to their direct competitior in sports apparel and Adidas is also starting to invest heavily into NFL gear now.

But it's ironic, in a sense. Adidas has lowballed german soccer teams for quite some time now, and the German national team had enough of it, flipping to Nike for the 2026 world cup, because their offer was miles ahead of Adidas.

Seeing that Adidas ups Nike here on their turf whilst Nike is not willing to pay up (apparently) is odd, but we'll take it. Miami is currently thriving and are set to cash in in two years time. Can't wait.
 
Calinative said:
And surely after we switch back to Nike, any additions Nike makes after the fact wouldn’t be them making those programs their Crown Jewels, and certainly they’d never prioritize anyone else over us lol…

Every single time Nike adds a program, it’s see? Everytime Adidas adds a program it’s evidence of how we don’t matter lmao.




We will take the best offer on the table. If Nike values us more than Adidas, I’m sure we will be back with Nike in a year or so…. If they don’t I think we are staying. Nike has the choice…
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You just don't get it, genius.

I don't give a **** if we are the "crown jewel" with Nike. In fact, I know we aren't. Oregon and North Carolina are. That's fine.

But adidas promised us that we would be the "crown jewel" in their world. It's what got Beta Blake's tiny ****** hard. It's why we fell for the hook, line, and sinker.

And then adidas screwed us. I just pointed out all the propaganda that was fed to @Peter Ariz that NEVER HAPPENED. And that's not even counting the violation of the "most favored nations" clause, which adidas nearly immediately violated with the massive Louisville extension.

But I know what is about to happen. Because I have spoken with a couple of alums who are going to fall for the banana in the tailpipe YET AGAIN. They are going to believe the (illusory) adidas promises YET AGAIN, and act as if the "best offer" belongs to adidas. The same idiotic mistake that YOU HAVE MADE for the last 10 years, bull****ting us all, telling us all about the magical adidas "guaranteed payment" every year.

It's nothing personal, I just hate gullible and/or stupid people who try to act as if they know how this industry actually works.
 
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Hurracanes said:
That booster narrative is false. $ talks, bs walks. Adidas going all in on Miami and Nike is not.
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**** I know we had a lot of people confident that we would be going back to Nike next year or in 2027. Sounds like not so much the case anymore which sucks. I can’t stand the adidas fan stuff but as you said $$$$ talks
 
TheOriginalCane said:
You just don't get it, genius.

I don't give a **** if we are the "crown jewel" with Nike. In fact, I know we aren't. Oregon and North Carolina are. That's fine.

But adidas promised us that we would be the "crown jewel" in their world. It's what got Beta Blake's tiny ****** hard. It's why we fell for the hook, line, and sinker.

And then adidas screwed us. I just pointed out all the propaganda that was fed to @Peter Ariz that NEVER HAPPENED. And that's not even counting the violation of the "most favored nations" clause, which adidas nearly immediately violated with the massive Louisville extension.

But I know what is about to happen. Because I have spoken with a couple of gullible alums who are going to fall for the banana in the tailpipe YET AGAIN. They are going to believe the (illusory) adidas promises YET AGAIN, and act as if the "best offer" belongs to adidas. The same idiotic mistake that YOU HAVE MADE for the last 10 years, bull****ting us all, telling us all about the magical adidas "guaranteed payment" every year.

It's nothing personal, I just hate gullible and/or stupid people who try to act as if they know how this industry actually works.
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🤦‍♂️ some of these higher ups just can’t get out of their own way sometimes. Thought we were past that but I guess not
 
JD4 said:
If adidas is helping our NIL program and Nike wouldn’t do that then I say stick with adidas. We looked clean against Notre Dame. I think Mario is telling them to make the uniforms look good and not letting them do the goofy ****
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1. adidas is NOT helping our NIL program currently. They might help our NIL program in 2 years.
2. Why do say "Nike wouldn't do that", since it is clearly in the terms of new deals Nike has signed with other schools.
3. Mario isn't telling adidas ****. It has taken TEN YEARS to "look clean". Many of us received game-worn adidas jerseys recently. I...don't even know what to tell you. The jerseys were pathetic. Thank God the players only have to wear them a couple of times for a few hours at a pop.

I'm done. No more adidas for me. As I hung out in the Bookstore on Sunday, I saw a LOT of people gravitating to the Tommy Bahama, the Peter Millar, the Johnny O, the Champion, the Cutter & Buck, and the Colosseum gear.

I have TEN YEAR OLD (and older) Nike apparel that I wear more frequently than the adidas gear, and that looks better today, in 2025 than the relatively new adidas gear. **** all that.

Not to mention, adidas just released ANOTHER butt-ugly Miami shoe (which is identical to the other school shoes, so they are not targeting Miami with their incompetence). Pathetic.
 
MPCane17 said:
**** I know we had a lot of people confident that we would be going back to Nike next year or in 2027. Sounds like not so much the case anymore which sucks. I can’t stand the adidas fan stuff but as you said $$$$ talks
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I’m fine with Adidas and they’re helping us behind the scenes. I expect more schools to flip to Adidas, as well. We already saw a bunch of high school’s in Miami flip to Adidas. Penn State is rumored to be next. Unlike Nike, Adidas loves Miami and will do everything in their power to keep us. Let’s see what happens.
 
Hurracanes said:
I’m fine with Adidas and they’re helping us behind the scenes. I expect more schools to flip to Adidas, as well. We already saw a bunch of high school’s in Miami flip to Adidas. Penn State is rumored to be next. Unlike Nike, Adidas loves Miami and will do everything in their power to keep us. Let’s see what happens.
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I don't doubt anything you say. But I absolutely doubt the intentions of the people who make promises and tell us what we want to hear, on the part of adidas and other individuals.

Whatever adidas is doing to help us "behind the scenes" is minimal. And don't get me wrong, adidas DOES have to do things behind the scenes to overcome their distant-second-place stench, particularly in basketball. Look at the belated "support" for Cam Ward. Not only is that merch still sitting in AllCanes on clearance prices, but Cam himself needed about 5 minutes to sign with a DIFFERENT shoe company.

As for the high school stuff, was that a flip? Or did those schools not have an existing apparel deal? I don't knock the hustle by adidas for trying to go deeper into the high school and individual player pipeline before the players get to college. But I have seen 20 years (not just with Miami) of adidas acting all hot-and-bothered at contract time, followed by weak execution.

On the "love of Miami", where is it? A company can SAY whatever they want to say. If you sign a 12-year deal that is very favorable to adidas and unfavorable to Miami, you can show the love by improving the deal. Nothing could have stopped adidas from doubling the deal in an extension WHEN BETA BLAKE WAS STILL AROUND to sign off on it. But it didn't happen. I realize that adidas "loves Miami" now that Inter is doing well and the company has belatedly realized that the Miami market is about MORE than just UM. But we are going into Year 11 of a 12-year deal that has not yielded WHAT WAS PROMISED at the outset (as seen in my bump of the original @Peter Ariz post), and I don't know why the second contract is earned or deserved.

You and I have discussed this offline. What I do NOT trust is what is NOT being shared with us about the Nike offer. Because from some people, I hear that Nike wants us back. But from OTHER people I hear they are not offering enough money. Which makes ZERO SENSE AT ALL given the public disclosures of what Nike has offered to other schools with weaker brands and lesser reach.

So, with all due respect to the many friends that we share, I do not believe that there is a wide-open RFP process where all companies have been encouraged to bring their best offers on January 1st. I have a bad feeling that an adidas "extension" will be announced on January 2, 2026. And then you and I will be hitting up eBay for 15-year-old Nike gear.
 
Okay, wait, we are staying with Adidas?
Ugh.

I am the CPO at an up and coming school that recently switched from Adidas to Nike.

I recently talked to several members of the football team at the kickoff luncheon and they are all excited about the switch.

Ugh.
 
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We all wanna be loved and with our canes shades on think we are this awesome brand nationally. Put yourself in nike/adidas shoes/view. We are a former (20years+) HUGE brand. In those last 20years what exactly have we done in any sport???? Literally a handful of highlights.
- a few sweet 16’s
- one elite 8
- one final4
- 2017 exciting run, ranked #2 then bombed
- Cam Ward
- last years run that bombed at end
- Nothing in baseball

Considering big 3 sports, we should not be anyones flagship school. Its the sad truth. We’re hopefully moving in the right direction but we need to build our athletic brand back up.

*and then theres the fact that we dnt move merch, compared to big state schools that have 30k+ enrollment that buys merch plus their parents on a crazy level.
 
TheOriginalCane said:
I don't doubt anything you say. But I absolutely doubt the intentions of the people who make promises and tell us what we want to hear, on the part of adidas and other individuals.

Whatever adidas is doing to help us "behind the scenes" is minimal. And don't get me wrong, adidas DOES have to do things behind the scenes to overcome their distant-second-place stench, particularly in basketball. Look at the belated "support" for Cam Ward. Not only is that merch still sitting in AllCanes on clearance prices, but Cam himself needed about 5 minutes to sign with a DIFFERENT shoe company.

As for the high school stuff, was that a flip? Or did those schools not have an existing apparel deal? I don't knock the hustle by adidas for trying to go deeper into the high school and individual player pipeline before the players get to college. But I have seen 20 years (not just with Miami) of adidas acting all hot-and-bothered at contract time, followed by weak execution.

On the "love of Miami", where is it? A company can SAY whatever they want to say. If you sign a 12-year deal that is very favorable to adidas and unfavorable to Miami, you can show the love by improving the deal. Nothing could have stopped adidas from doubling the deal in an extension WHEN BETA BLAKE WAS STILL AROUND to sign off on it. But it didn't happen. I realize that adidas "loves Miami" now that Inter is doing well and the company has belatedly realized that the Miami market is about MORE than just UM. But we are going into Year 11 of a 12-year deal that has not yielded WHAT WAS PROMISED at the outset (as seen in my bump of the original @Peter Ariz post), and I don't know why the second contract is earned or deserved.

You and I have discussed this offline. What I do NOT trust is what is NOT being shared with us about the Nike offer. Because from some people, I hear that Nike wants us back. But from OTHER people I hear they are not offering enough money. Which makes ZERO SENSE AT ALL given the public disclosures of what Nike has offered to other schools with weaker brands and lesser reach.

So, with all due respect to the many friends that we share, I do not believe that there is a wide-open RFP process where all companies have been encouraged to bring their best offers on January 1st. I have a bad feeling that an adidas "extension" will be announced on January 2, 2026. And then you and I will be hitting up eBay for 15-year-old Nike gear.
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Several people connected to the program and the MJ brand, from different places and levels, have confirmed a lot of what we’ve discussed privately. You can believe whatever you want, but these people aren’t connected in any way and they’re all telling the same story, or at least something close. At the end of the day, this is a business, and Adidas not only has the bigger bag but is also willing to invest more into Miami. Honestly, it’s not even close. No booster is going to get in the way from the school walking away from that amount of $ unless they’re willing to foot the bill. That isn’t the case.


Nothing is official until the contract is signed but based on what I’ve been told, I would be shocked if a change happens.
 
Hurracanes said:
Several people connected to the program and the MJ brand, from different places and levels, have confirmed a lot of what we’ve discussed privately. You can believe whatever you want, but these people aren’t connected in any way and they’re all telling the same story, or at least something close. At the end of the day, this is a business, and Adidas not only has the bigger bag but is also willing to invest more into Miami. Honestly, it’s not even close. No booster is going to get in the way from the school walking away from that amount of $ unless they’re willing to foot the bill. That isn’t the case.


Nothing is official until the contract is signed but based on what I’ve been told, I would be shocked if a change happens.
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If we have to stay with the god awful **** Adidas puts out, it looks like I need to learn to sew so I can keep my old Nike gear going...............literally every other brand putting out Miami gear blows away Adidas. I pray this changes.
 
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