Staff stability, turnover with coordinators is another factor.A UGA recruiting class isn't what it used to be just like Bama's. I don't care what their ranking is. These recruiting services give schools like Bama and UGA higher rankings because it's more financially advantageous for them to do so.
So, place prints money, but Kirby & UGA are low-balling players? Telling them to earn it at the next level? Not sure even Kirby buys this.