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- Mar 10, 2021
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What kind of tv ratings does Duke get for its basketball games? What do other teams average?
From Week 1 of this year's NCAA Tournament:
1. St. John's vs Kansas (CBS): 10.58M
2. Kentucky vs Iowa State (CBS): 9.79M
3. TCU vs. Duke (CBS): 9.55M
4. Louisville vs. Michigan State (CBS): 8.47M
5. CANES vs. Purdue (CBS): 6.83M
6. Saint Louis vs. Michigan (CBS): 6.25M
7. VCU vs. Illinois (CBS): 5.65M
8. Siena vs. Duke (CBS): 5.43M
9. Iowa vs. UF (TBS): 5.14M
10. Santa Clara vs. Kentucky (CBS): 4.99M
(CANES vs. Missouri in the first round on TruTV wasn't among the 23 most-watched games from March 17-22)
The revenue has to be a case of volume over football and preferential network scheduling treatment
As far as preferential treatment goes, it makes perfect business sense that networks prioritize the biggest brands getting the best viewership windows in an effort to attract the biggest audiences.
Ohio State and Michigan could both be 0-11, but that game would still be on FOX, CBS or NBC and not the Big Ten Network. Similar deal for Canes vs FSU or UF even if one or both teams are in the crapper.
Duke is arguably the biggest brand in College Basketball at this point time. Maybe even inarguably