Well,
1. ND brass r using the B1G payout as their guideline.
2. ND hired NBC’s former Exec as their AD to negotiate their TV deal. ND is ideally looking for a $75m/yr contract, but will settle for no less than $60m b/c
3. ND’s current AD Jack Swarbrick leveraged his relationship w/ UA via his son, Cal, who’s an exec there to get them to pay up. He used “a bidding war” as a means to force UA’s hand (although the conditions of the contract have not been released nor officially confirmed, as the tweet that went out was premature about ND having the richest apparel contract)
So let’s just say for instance ND gets the NBC contract at $60m + ≈$10m+ from UA, that’ll put them on par w/ the SEC & B1G payouts.
Domino 1 appears to have fallen w/ the nepotism between ND & UA, now the question is will Domino 2 fall w/ the cronyism between ND & NBC?