1. Turnout. This time of year people are vacationing or seasonal residents in Florida. No one except a die hard fan of the two teams involved, is traveling to freeze their butt off, to watch a game they’re not invested in.
2. Product. Whether at the game or on TV, people nationally, want to watch a big game, where the teams can exhibit their best form, without wind, cold or snow being a major factor.
Only 1 Super Bowl in history has been played outside a warm stadium or dome and that was because Goodell is a hypocritical ***, that wanted a game in his home state (NYC).